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What are the advantages for merchants to open WeChat mini programs? What are the requirements?

Advantages:

1. Easy to obtain and at your fingertips

A mini program is an application that can be used without downloading and installing, and can be used at the lowest cost. reach users. With the continuous release of mini program capabilities and the gradual improvement of functions, mini programs will become a standard feature for merchants in the future.

2. Online marketing tool

Take Feiduoduo Smart Mini Program as an example. The mini program has built a variety of popular marketing plug-ins, including group buying, bargaining, lottery draws, coupons, etc. Wait for everything. Relying on the social attributes of WeChat, mini programs naturally have the characteristics of sharing and communication, thereby achieving rapid marketing fission and increasing turnover and popularity. They are a veritable marketing tool.

3. Self-bred promotion

Based on LBS positioning display, the mini program has a radiation range of 5 kilometers, giving merchants more exposure and soaring traffic. It is also the best advertising platform. As long as a nearby mini program is opened, users within a 5-kilometer radius can see your mini program on WeChat.

4. Search and accurately lock keywords

The earlier the mini program is built, the better - the name is unique and first come, first served. It is very important to set accurate and effective keywords. It can make it easier for WeChat users to appear in the user's field of vision when using WeChat search, and facilitate transactions by clicking to understand. With the help of keywords, the number of visits to the mini program can be increased, and the visibility and influence of the merchant's brand or product can be improved.

5. Mini program code

No matter how small a store is, it has its own brand. A mini program code can be a direct channel for consumers to understand the company’s stores. For offline physical stores, In other words, the scene promotion open rate is higher.

6. Low cost of use

Feiduoduo Smart Mini Program can greatly reduce operating costs: it is convenient and simple to operate and has low learning costs; from development costs to operation and promotion costs, mini programs are of great benefit to traditional merchants All have great advantages and allure.

7. Make it possible to accumulate users

Using is a user - as long as a user has used a mini program, he or she will become a user of the mini program. The mini program will automatically enter the user's WeChat mini program list, allowing the product to appear in the user's WeChat at the lowest cost. Allow merchants to establish their own user membership systems to achieve refined management and precision marketing.

Conditions:

1. Latest business license;

2. ① Enterprise: public account; ② Self-employed: legal person private account;

3. Legal person’s ID card and mobile phone number (front and back) and contact information;

4. A new email address that has not been bound to a personal WeChat account or any WeChat platform (required if a public account needs to be opened) Two mailboxes);

5. If you need to sell special categories such as food, medicine, and health products, you need to prepare the corresponding special license, otherwise you will not be able to sell;

6. The WeChat certification official letter is stamped (self-employed individuals can sign, and the public account has been certified and does not require a certification official letter);

Secondly, the following materials need to be prepared during the mini program opening process:

1. Prepare the avatar of the mini program (it is best to use the brand’s logo picture);

2. Introduction to the mini program (such as a company introduction, the purpose is to introduce to users what my mini program does, That is, what services are provided);

3. Service categories (what categories the company mainly operates, merchants can fill in according to their own business qualifications);

4. Stores Upload at least one product (the type of product uploaded must meet the store's business qualifications).