The basic part includes signs, special characters and special colors, and the application part includes office supplies (business cards, stationery, etc.). ), advertising system (light box, plaque and body advertising, etc. ), clothing supplies (tooling, etc. ), etc.
That's all. Look at the book on corporate image planning, hehe.
Are you asking how to make the brochure or how to get the creativity of the core icon?
Brochure includes core logo, office supplies, indication system, logo specification, misuse cases, etc.
The core LOGO part includes the creative source, specific size description and so on.
Office supplies, such as fax paper, stationery, post-it notes, business cards, etc. , including the size and location identification of each design part on office supplies.
The indication system includes road signs or something.
You can also add what you think is necessary to others.
Generally speaking, can I have a look at the teaching materials of print advertising design? Vip= 189527ci contains miii.
Generally speaking, vi is the most important.
Mi design concept
Bi design operation
The Cl plan consists of three parts: MI, BI and VI.
CI is the abbreviation of CorporateIdentity, which is translated as "corporate image" in Chinese. CI planning refers to the purpose, plan and strategy of shaping the desired self-image, so as to enhance the social visibility of the enterprise and finally obtain its most suitable business environment.
BI is the abbreviation of BehaviorIdentity, which is translated into Chinese as "enterprise behavior identification". If MI is the "idea" of enterprise planning, then BI is the "practice" of enterprise planning. BI has internal and external activities. Internally, it is to establish a sound organization, management, education and training, welfare system, code of conduct, working environment, development and research. , thus enhancing the internal cohesion and centripetal force of the enterprise; Externally, through marketing, product development, public-private relations, public welfare activities, etc. Express the company's ideas, so as to gain the recognition and recognition of the public and consumers, and then establish a good image of the company.
VI is the abbreviation of VisualIdentity, which is translated into Chinese as "enterprise visual identity". VI is the static identification symbol of CI planning and the carrier of visual communication of enterprise ideas, so the projects are the most and the effect is the most direct. As a kind of visual recognition, VI is an external expression, which of course needs to be beautiful, but VI must be the embodiment of MI and directly reflect the concept of the enterprise. Therefore, VI design contains the principles of fully conveying enterprise concept, humanity, nationality, simplicity, abstraction and dynamics, employee participation, legality, artistry and individuality.
What is the significance of introducing CI into the industry?
The market competition in modern society is becoming more and more fierce, and enterprises are more and more aware that to make enterprises invincible, they need not only advanced technology and high-quality products, but also their unique cultural characteristics. As an organization, an enterprise will transmit its own cultural characteristics as a kind of information to employees, consumers and residents in the region, prompting them to form their views and evaluations on the enterprise, thus establishing the corporate image.
CI plan is to realize the unification of media visual communication of all enterprises, effectively use registered trademarks, enterprise standard words, enterprise standard colors and other elements, and uniformly design advertisements, product packaging, buildings, vehicles, stationery, bills, etc. of enterprises, so as to obtain a unified corporate image and make people clearly aware of the existence of enterprises.
CI is a corporate culture identification system!
Ci is composed of mystery, comparison and dimension. VI- Visual system (brand system), which focuses on marketing and development. Rice, dual ideological system, code of conduct system (cultural system), focusing on the marketing development of the system. MI, dual ideology system, code of conduct system (cultural system), focuses on the system developed for enterprise management. Brand system (VI) and cultural system (MI, BI) complement each other, and play a booster role in the survival and development of enterprises.
The behavior identification of an enterprise basically consists of two parts: one is the internal identification system of the enterprise, including the creation of the internal environment of the enterprise, the education of employees and the standardization of employee behavior; The second is the external identification system of enterprises, including market research, product rules, service level, advertising activities, public relations, promotion activities, cultural activities and so on.
Here it is. I will refine the related activities.
First, the basic elements of visual recognition.
Its contents include: enterprise name, brand logo (trademark) and standard words for enterprises (in Chinese and foreign languages); Enterprise standard color; Enterprise logo pattern; Enterprise-specific printed books; Enterprise propaganda slogans, slogans, etc.
The basic elements of visual recognition are the unified basic design elements that express the business philosophy of enterprises, and are the basis of applied element design. In order to realize the visual consistency of internal (internal enterprise) and external (public) in information dissemination, and thus shape a clear and unified overall image of the enterprise, there are extremely strict regulations on the application of standard colors and standard characters in the basic elements. For example, after the design of standard words uses a certain font and a certain combination of standard words and enterprise logo, the use in application elements cannot be changed at will.
Application elements of visual recognition. Its contents include:
1. Business supplies: business supplies in the process of enterprise operation, such as envelopes, stationery (Chinese and western), business cards (Chinese and western), invitations, greeting cards, coupons, membership cards, VIP cards, stationery, official envelopes, official documents, notebooks, folders, various financial documents, company seals, employee badges, tea sets, etc. They have the functions of promoting information transmission and improving corporate reputation.
2. Office equipment. Such as office desks and chairs, computers, fax machines, telephones, air conditioners, escalators, etc. To show the strength of the enterprise and the modernization and efficiency of office equipment.
3. Interior decoration. Reflect the taste of enterprises and give them excellent "packaging". Such as lighting, acoustics, environmental greening, interior decoration, overall office layout, decorations, etc. 4. Architectural appearance. Architectural modeling, external decoration (materials, colors), landscape setting, window design, etc. , to show the overall image of the enterprise.
5. Flag. Such as signs, line cards, signs, department cards, etc. , easy to identify.
6. products. Including: product modeling, trademarks, packaging paper, packaging boxes, packaging bags, etc. , to facilitate the establishment of brand image.
Advertising media. Newspapers, magazines, television, transportation, outdoor signs and posters, etc. , is an effective means to strengthen the visual effect.
⒏ clothing. Men's and women's seasonal clothing, dress, briefcase, tie, badge, factory emblem, etc. , is an indispensable part of embodying the spirit of enterprise and showing the elegant demeanor of employees.
9 means of transportation. Such as buses, trucks, vans, sleeping cars, planes, trains, bicycles, trolleys, etc. This will play the role of advertising.
⒑ Others. External tags that do not belong to the above items.
B, enterprise external identification activities
Enterprise external identification activities are to continuously input powerful corporate image information to the external public of the enterprise through market research, advertising, service level and other activities, thus improving the visibility and credibility of the enterprise and shaping the corporate image as a whole.
1. Market research. If an enterprise wants to sell marketable products, it must conduct market research, make it consistent with consumer demand, and design and develop new products on this basis. In particular, it is necessary to do a good job in market positioning through market research, that is, to determine the competitive position of products and services in the target market according to market competition and enterprise conditions, so as to create certain characteristics for products and give them a certain image to meet certain needs and hobbies of customers. 2. Service level. Service can be said to be a halo of corporate image, and high-quality service can win the favor of customers. As far as service content is concerned, it includes service attitude, service quality and service efficiency; As far as the service process is concerned, it includes three stages, namely, pre-sale, mid-sale and after-sale service. The effect of service activities on shaping corporate image depends on the purpose, uniqueness and skill of service activities. Service can't be hypocritical, it must be said and done, bringing tangible benefits to consumers. 3. advertising activities. Advertising can be divided into product advertising and corporate image advertising. For CIS system, we should pay more attention to the creation of image advertisements, so as to gain wide recognition of enterprises and products from all walks of life. The main purpose of corporate image advertising is to establish commodity reputation, expand corporate visibility and enhance corporate cohesion. Product image advertising is different from product sales advertising. It is no longer a simplified representation of the product itself, but an image that meets the customer's pursuit and yearning. Through the expression of trademarks and signs themselves and the introduction of their representative products, the products leave a deep impression on consumers, thus causing the society to pay attention to, like, rely on and cooperate with enterprises.
4. Public relations activities. It is an important content of corporate behavior identification to carry out necessary public relations activities on the basis of market research. Public relations activities can enhance the credibility and sense of honor of enterprises, eliminate public misunderstandings and gain social understanding and support. There are many contents of public relations activities, including special events, public welfare activities, cultural activities, exhibitions, press conferences and so on. Nanjing Daqin advertising design helps you solve it.