The word "Kia" means "Asian origin" or "Asian rose". 1944 12, KIA motor co., ltd. was established, formerly known as Kyungsung-Precision-Industry, located in Yongdengpu district, Seoul, and moved to Busan during the Korean War. It turned out to be a small factory that made bicycle parts by hand. 1951March, South Korea made the first bicycle, named 3000 miles, and the company was renamed Kia Industries. In 2000, Kia merged into Hyundai Motor and established Hyundai Kia Motors Group.
Kia logo design concept:
Balance: The overall design is symmetrical and balanced, which reflects the company's confidence in always focusing on customer satisfaction in the original business field, expanding products and services for the future and providing brand-new customer experience.
Rhythm: connected by rhythmic lines, it shows the concept of "rhythm", represents the innovative spirit of the company in the field of travel, and always matches the changing needs of consumers.
Upward: Rising lines and gestures symbolize the brand's determination to truly challenge the brand from the customer's perspective.