No. 1 native pig is a high-quality native pig product selected and bred by Guangdong Tiandi Food Co., Ltd. through long-term practice and research using my country's excellent local pig breeds. It has been approved by the state as a trademark. No. 1 Native Pig implements the whole industry chain management model of "company + base + professional household + chain store". The breeding base is selected in orchards or hillside areas with beautiful environment, fresh air, and no industrial pollution, and strictly implements the sanitation, disinfection and epidemic prevention system. Seedlings, nutritional feeds, vaccines, etc. are all provided by the company. Each growth stage of the No. 1 native pig is supervised and guided by a professional technical service team. After years of unremitting efforts, Tiandi Food has integrated the high-quality resources of local pigs in China and created the largest intensive breeding base for local pigs in China.
The company now has nearly 1,000 employees, including 15 with graduate degrees and more than 500 college student pork herders. The founder of the brand enjoys the reputation of "Peking University Talent" and "Guangzhou Pork King". On January 27, 2007, "Native Pig No. 1" was born, followed by explosive news such as "Peking University Talent Sells Pork", "1,500 Graduate Students Competing to Become Pork Guys", "Establishing China's First Butcher School" and other explosive news reported by CCTV After being exposed by provincial and municipal media, the brand awareness of "No. 1 Native Pig" has continued to increase, and it has successively won honors such as "Guangdong Famous Brand Product" and "Guangdong Province's Leading Agricultural Enterprise". In 2008, it won the "Best Meat Quality Award" and "Best Flavor Award" from the Guangzhou Regional Culinary Association. In 2009, No. 1 Native Pig passed the pollution-free origin and pollution-free product certification. It is a pollution-free soil approved by the Ministry of Agriculture in Guangdong Province. pig.
At present, No. 1 Local Pig has become the No. 1 pork brand in Guangzhou. No. 1 Local Pig has grown at an astonishing rate doubling every year, winning the love of more than one million loyal consumers. With sales of more than 400 million, it has become China's largest local pig hot and fresh meat food chain enterprise and a well-deserved leader in the segmented industry. The chairman of the board won the first place in the 2010 CCTV "First National Model of Prosperity for Agriculture, Rural Areas and Rural Areas", and No. 1 Native Pig also won the "Best Business Model Award". The corporate image and brand image have been continuously improved.
The company always adheres to consumer demand-oriented, takes standardized production as the starting point, improves product quality and safety as the core, and aims to produce safe, hygienic and pollution-free brand pork, and implements " Full-process quality control from origin to table. After years of successful experience exploration, the company has gradually improved the entire industry chain management system from breeding, breeding and sales. At present, No. 1 Native Pig has successively built, expanded and built breeding bases in Zhanjiang, Hainan, Yangxi and other regions.
In the five years since its establishment, No. 1 Local Pig brand has grown at a rate of doubling every year, making No. 1 Local Pig a hot and fresh pork brand that Guangdong people can trust. All these achievements are inseparable. The senior leadership team has a high-level strategy and the courage to be the first in the world, and it also has a sincere heart to contribute to the development of China's food safety. Tiandi Food has a management team that is focused, pragmatic, and diligent. They write a bright chapter in the company's development history with innovation, hard work, and responsibility!