Brand usage fee is the user's usage fee paid to the brand, and the general fee will be higher and non-refundable;

The brand joining fee is the fee charged by the brand to the franchisee. According to the agreement, the initial fee can be refunded or the advertising fee can be changed.

The former is the use of brands and has greater authority; The latter is to help brands promote their own brands, with less authority and different connotations.