In the era of rapid development of the Internet, only by moving your fingers and scratching the screen of your mobile phone can you complete consumer behavior and promote the development of the e-commerce industry. As a leader in the e-commerce industry, Tmall has attracted many merchants to settle in. Therefore, Tmall’s requirements for merchants to enter are becoming more and more stringent. Trademark is one of the important forms of trademark expression. Merchants entering Tmall must have their own trademarks. Many merchants do not want to spend too much time and energy on registering a trademark, and they often choose to purchase a trademark. But after purchasing a trademark, it is not a simple matter to enter Tmall. What issues should we pay attention to? Bajie Intellectual Property and Trademark Network will tell you.

The admission standards for Tmall’s self-recommended brands are as follows: First, the company’s registered capital must be no less than RMB 1 million and it must also be qualified as a general taxpayer. Secondly, the focus of our discussion today is trademarks. Tmall requires a registered trademark certificate, R logo. If you are a TM trademark, then your trademark cannot be registered on Tmall.

It is not easy to enter Tmall. What trademark issues should we pay attention to?

Those who meet the above conditions are not allowed to enter Tmall 100%. In addition to the R logo, Tmall has the following requirements for contestants’ trademarks:

1 Applications for graphic trademarks are not accepted

When entering Tmall, the naming rule for Tmall store names is The trademark name is basic, but a pure graphic trademark cannot meet this requirement. The system cannot recognize the trademark name, so it cannot apply for admission. Therefore, when you are ready to purchase a trademark, avoid choosing a purely graphic trademark.

2 The trademark shall not contain the names of celebrities or places.

Tmall has banned the registration of trademarks containing the names of celebrities or places. Therefore, you should also pay attention to this issue when selecting and purchasing trademarks.

3 The trademark should not be identical or similar to the Zhibajie IP brand.

The residence restrictions for Tmall brands clearly stipulate that brands that are the same or similar to the Zhibajie IP brand are limited to residence. Don't do it for publicity purposes. Otherwise, it may easily cause infringement and losses.

4. The trademark should not end with "网"/"网品".

Trademarks that end with “网”/“网品” (such as “xx网/”网品”) are usually used for Internet services, and Tmall is not in line with the concept and is not suitable as a product sales platform.

5 This trademark has never been registered on Tmall.

Tmall stipulates that registered trademarks are no longer registered on Tmall, so when purchasing a trademark, you must check whether the trademark has been registered on Tmall. Cat, to avoid the situation where you have purchased but were told that you are not allowed to enter. Bajie Intellectual Property Trademark Network reminds everyone that if a brand submits two applications for entry, Tmall will take the first submission time and limit merchants to three. No further application for brand registration is allowed within one month.