Many friends have no direction or concept when choosing a trademark or deciding to purchase a trademark!
The editor summarizes the opinions on trademark transfer and trademark selection:
1. Positioning the product and brand
Positioning is the most important. What is the style, type, age and efficacy of the product...these are the first things to know when choosing a trademark.
Positioning is the first factor in choosing a trademark.
2. Textual meaning of trademark name
A name that sounds good and easy to remember can obviously win the favor of more people. This is also the first thing many friends think of when choosing a trademark. You should also consider the type of trademark: Chinese, English, graphic, combination, etc., choose the one you like.
3. Price
This is the issue that customers and friends are most concerned about, and it is also the core factor in measuring whether to purchase. But the price can only be ranked third, because only the price is considered, so in the subsequent control, will you cherish this brand?
Especially if you want to buy a low-price trademark, the quality of the low-price trademark is definitely not enough. For product consumers, ordinary trademarks cannot make customers accept the brand, so how can the brand become bigger?
4. Good and bad Feng Shui
Some customers and friends are also very concerned about these. Believers believe and remain calm.