1. E-commerce

1. Registering an EU trademark is more cost-effective and very affordable for those who are engaged in e-commerce, especially those who are Amazon customers. After the EU trademark is successfully registered, it will be common to all member states. Major European countries such as Germany, France, Italy, and Spain (except the United Kingdom) are all in the EU, so registering an EU trademark is a good choice.

2. If you want to gain a place on the European e-commerce platform, you must register an EU trademark. Companies without a trademark are like "running naked" and face the risk of infringement by the defendant at any time, especially on cross-border e-commerce platforms. Although you did not mean it, you have infringed. When a cross-border e-commerce merchant is accused of infringement, serious consequences will occur. The PayPal account will be frozen or even cleared. The only feasible solution to this problem is to entrust a lawyer to actively respond to the complaint as soon as possible. In this way, a series of consequences will occur. When costs and expenses are very long, it brings huge economic losses to cross-border e-commerce.

2. Doing trade

1. As we all know, from Made in China to Created in China is the only way for Chinese enterprises to become bigger and stronger, and the prerequisite for enterprises to become bigger and stronger must first be Registered trademark. Each country has different regulations on trademark protection. Some require registration first, some use first, and some registration and use. Therefore, the earlier you register an overseas trademark, the more beneficial it will be. A trademark is like a protective umbrella for an enterprise. Only with an "protective umbrella" can an enterprise have a safe external environment that is not disturbed by infringement, and can it focus on improving the quality of its products and services and building its corporate brand.

2. Because the EU has many member states and can be used after successful registration, registering an EU trademark is a very reliable decision for those doing foreign trade. There are many economically developed countries in the EU member states. If a product is to be exported to Germany, only the German trademark should be registered. Otherwise, it will be registered when you want to export to Italy or Spain in the future. In terms of time, registering in the EU is indeed much faster than registering in a member state individually.

3. Enhance brand image

1. The EU consumer base is deep. Europe has a high level of consumption and a developed economy. For example, British jewelry brands, Italian clothing brands, and German home appliance brands are all very popular. Therefore, registering an EU trademark can help enhance your corporate image, package your brand, and open up overseas markets.

2. For those who want to package their brand and enhance their corporate image, time is definitely the primary consideration. Judging from the average level, if you go to any EU member country alone, it will take about 9 months, but if you directly register an EU trademark, it will only take about 6 months, which is very fast. Therefore, for these groups, the efficiency is very fast, and there are many countries, and the effective scope is also very wide. Registering an EU trademark has become the best choice.