Rover Group used to be an old British car company. Rover is a Nordic nation, which is used as a trademark when producing bicycles. 1904 cars still bear the license plate name of Rover. Because Rover is a brave and skilled pirate nation, Rover's trademark adopts pirate ship, and the red sail symbolizes the company's fearless spirit of braving the wind and waves. Land Rover is a world-famous off-road vehicle, and its logo is English: Land Rover.

Land Rover, once translated as Land Rover in Chinese mainland (known as "off-road Lu Hua" in Hongkong), is a world-famous British off-road vehicle brand. Today, Land Rover is the only company in the world specializing in the production of four-wheel drive vehicles. Perhaps because of this, the value of Land Rover-adventure, courage and supremacy-shines brightly in all its cars.

Before Land Rover was officially sold in China, Chinese people always translated Land Rover into Land Rover, but when LR was ready to be officially listed in China, it was found that Land Rover had been registered as a trademark by a domestic automobile company. We had no choice but to register the trademark of Land Rover in China.