1. The skills of a marketing manager are as follows:

1. Organizational ability:

The job of a sales manager is to carry out various sales-related tasks, and these All work requires careful planning and careful organization. Therefore, strong organizational skills are very important for a sales executive.

2. Communication skills:

Sales executives are social activists and must regard the entire society as the world where they work and have the ability to interact with all kinds of people. In addition to having experience and experience, being good at communication also requires a large amount of information, looking for a topic that interests both parties, and attracting a group of loyal audience friends around you.

It is often seen that once some people get acquainted with others, they can quickly find topics of similar interest to each other and are very good at dealing with the people they interact with. The two parties deepen their understanding of each other through conversation and stay with each other. With a good impression, the relationship can be further improved;

Other people will only exchange a few bland greetings with others and then feel at a loss. The difference between these two types of people lies in the strength of their social skills. Social skills are a necessary condition for a sales manager to be able to perform well. Sales executives must be good at establishing close relationships with people from all walks of life, and they must also know various social etiquette. In the process of negotiating with customers, there are often some problems that cannot be solved in formal negotiation situations, but can be solved satisfactorily in social situations.

3. Expression ability:

To win the cooperation of all parties at work, sales managers must have certain training in language expression. On many occasions, sales executives are required to introduce companies and products. Sales executives need to be eloquent at the buyer-seller negotiation table.

Expression ability includes oral expression ability and written expression ability. Although the two have similarities, they are not the same thing. People who write fluently and have quick thinking may not be able to speak clearly. Some people are good at writing, while others speak clearly and clearly. As a sales manager, you must be diligent not only in speaking but also in writing. Writing work plans, work reports, drafting speeches, etc. in daily work are all the responsibility of the sales manager.

4. Creativity:

In sales work, you can have different approaches, ranging from the formulation of an overall plan to the printing of an invitation or a business card. . As a sales manager, you must first awaken your creative talents, have an innovative spirit of "uniqueness", and be good at adopting new methods and taking new paths. Only in this way can we attract the attention of customers.

5. Adaptability:

In daily work, sales managers come into contact with very complex people, with different origins, genders, ages, religious beliefs, and different cultural backgrounds. , ideas, social experiences, living habits and communication methods. In the sales process, the seller must first carefully observe the characteristics of the other party, master the local customs and living customs, understand the knowledge level and cultivation of all social strata, and adapt to the specific requirements of different customers. The social environment is constantly changing, and changes in every factor will have an important impact on sales companies. Such as corporate mergers, reorganization and other phenomena. The complexity of the social environment and the variability of situations faced by enterprises require sales executives to have the ability and skills to be hostile to adapt to changes.

6. Insight ability:

Because different people have different differences in talents, abilities, personalities, life experiences, social experiences, etc., they may have different insights into one thing. generate different opinions. And because everyone's status, work responsibilities, and living habits are different, different conclusions will be drawn when observing problems from different angles. In daily work and life, we can find that some people are good at observing words and emotions, while others are slow to respond to changes in other people's attitudes. There are certain differences in people's sensitivity and insight.

As long as you observe carefully, you will find that although your opponent is silent, you can detect changes in his inner thoughts and feelings from his changes in demeanor and expression.

For example, under normal circumstances, when a customer is sitting, his toes are always on the ground and motionless; but when he is nervous, the customer's toes will be raised involuntarily. Therefore, as long as you see whether the customer's toes are on the ground or not, By raising it, you can judge whether its inner world is calm or tense. Another example is that under normal circumstances, smokers usually put out cigarette butts to a certain length, but under abnormal circumstances, the cigarette butts they put down may be very long. Therefore, if you find that the cigarette butt in the opponent's hand is still very long but has been put down and extinguished, you must be prepared. The opponent may be planning to leave.

2. The job responsibilities of the marketing manager are as follows:

1. Under the guidance of the department manager, individually prepare various sales plans, target responsibilities and assessment indicators, and assist in their implementation.

2. Focus on relevant market research, analysis and forecasting work, maintain normal contact with the entrusted research institutions, and submit market research reports for leadership reference.

3. Focus on the advertising business of the company's products or services, maintain normal contact with entrusted advertising companies and publishing media, submit advertising plans for leadership to choose, evaluate advertising effects, and make suggestions for improvement.

4. Continuously track advanced marketing concepts and techniques at home and abroad, collect and analyze cases and compare them with the company, adjust the company's marketing strategies and strategies, put forward valuable suggestions, and take responsibility after receiving recognition Prepare implementation plan.

5. Responsible for the business training, performance appraisal and supervision of salesmen, and reallocation of salesmen and regions when the market situation changes suddenly.

6. Responsible for the management of the company's trademarks and brands, and preside over or work with other departments to deal with counterfeit goods issues.

7. Responsible for the specific planning of major projects and estimated purchase bidding projects to maximize the possibility of winning the bid.

8. Complete other tasks temporarily assigned by the director of the marketing department.