Fuguiniao Shoes was an influential shoe brand in the 1990s. Since its establishment in 1995, it has made great progress in the process. Won the honorary titles of "China's King of Genuine Leather Shoes", "China's Famous Trademark", and "The Most Competitive Brand in the Market".
In 2013, Fuguiniao was listed on the Hong Kong Stock Exchange and was titled "China's King of Genuine Leather Shoes". But the good times did not last long, and it was suspended from trading in September 2016, only three years after its listing.
Recently, it was revealed that Fuguiniao’s resumption plan failed and its listing will be canceled on August 23.
2013 was the peak period for Fuguiniao. After its listing, Fuguiniao’s performance continued to decline due to the impact of the general environment. During this period, Fuguiniao underwent many transformations, and its involvement in the financial industry further paved the way for Fuguiniao’s future development. The root of disaster was laid.
Fuguiniao invested in the P2P platform ***yingshe in 2015 and took a stake in Dingdong Wallet. Later, it issued corporate bonds "14 Fuguiniao" and 16 Fuguiniao SCP001. These two bonds were exposed one after another in 2018. Substantial breach of contract, involving an amount as high as 2.1 billion yuan.
Due to large-scale illegal external guarantees and fund lending matters involving Fuguiniao and its subsidiaries, at least 4.229 billion yuan of related amounts cannot be recovered, and more than 200 creditors such as Tianhong Fund and Shenwan Hongyuan have been hit. Heavy damage.
High debt and low revenue forced Fuguiniao to delist two weeks later. Even the founder’s children were unwilling to inherit the family business.
When Fuguiniao delisted, in addition to leaving behind a lot of debt, it also left behind a bunch of trademarks, which are still very valuable.
Fuguiniao *** has protected 351 trademarks, involving different words and patterns such as "Fuguiniao", "FUGUINIAO", "FGN", etc.
It is worth mentioning that the Rich Bird also protects the "Rich Bird", "Rich Bird", "Rich Eagle", "Rich Pigeon", "Rich Goose", "Rich Chicken" and "Rich Crow" "," Fuguijiu" and a series of defensive trademarks.
For Fuguiniao, these are all intangible assets. Although they cannot be seen or touched, the long-term accumulated brand reputation brings a certain market value to these trademarks.
If Fuguiniao follows normal development and encounters such a situation, it can completely rely on trademark pledge loans to continue development! The boss of Coca-Cola Company said: "If my factory burned down overnight, I could use a trademark loan to rebuild it in a few months." For more trademark information, welcome to visit Trademark Network!