At that time, I was not particularly excited about Yuejia Tea, but I felt that the trademark was very strange and I was impressed at first sight.
A woman in ancient China, in front of a red background, seems to remind me of Lin Daiyu in A Dream of Red Mansions, conveying a sense of beauty that women like themselves.
Strange is right! Just be impressed! Impressed at a glance, saving a lot of publicity expenses.
When a brand establishes a super symbol, it can save a lot of costs for its own brand marketing.
Do you know that?/You know what? Now it's in the busiest neighborhood in Changsha, such as the May 1st business district. Looking around, they are all "modern China tea shops" ...
In these most densely populated places, there is a modern China tea shop ten meters away from Fiona Fang, and there are many similar brands on a street. The point is that every store is crowded with people. If you want to drink good tea from Yuejia, you must be patient.
After all, you may have to wait for half an hour to go to any one, unless you are determined not to drink.
One of the biggest characteristics of Yuejia tea products is that every teacup is beautiful and dreamy, as if his family sells not ordinary tea, but works of art. ..
Every different kind of tea contains cups of different colors, and every kind of tea is colorful. Different desktop tribute teas have a feeling of winning. In contrast, Yuejia is more exquisite.
Yuejia tea even has beautiful names, such as: Youlan Latte, Shengsheng Oolong, Fenglou Lvgui and Manyue Decline. Every name can give customers endless imagination. This really shows that you exist in my heart.
Therefore, I have always doubted whether the marketing planning of this brand is undertaken by a group of marketing planners who love art and have feelings.
If you haven't had a cup of tea from Yuejia, you probably just think it's beautiful. After drinking, the tongue will definitely become addicted.
Like the lush osmanthus, the faint and clear tea fragrance reveals the faint osmanthus fragrance. After a sip, you can't help but want to suck the tea in. In this process, you will absorb faster and faster, and the more you suck, the better you will feel! As if you were in a relaxed and happy nature, a cool breeze blew, as if a person was wave after wave …
I drank it all the first time and I regretted it.
I asked myself why I couldn't help it.
Why were you so impulsive just now?
Not gentle?
Can't you hold on a little longer?
It suddenly occurred to me that I just ordered a glass of green laurel at room temperature. The salesgirl said affectionately: Green laurel can only help you make ice, not at room temperature, or it won't taste good. If it tastes bad, we'd rather not sell it to you. ...
Looking at the determination of the salesgirl, I suddenly realized! It turned out that the fusion of ice cubes stimulated the taste of tea and the faint osmanthus fragrance.
Let's talk about that matcha bodhi, which is also frozen tea. It is thick, fragrant and delicious. You can tie a bow by sucking your tongue!
Matcha is covered with pale yellow cream. Take a bite, like a sweet and soft ice cream, full of small bubbles!
Good animal cream, with big and sweet raisins, is sweet but not greasy and chewy.
Matcha is slightly sweet and tastes cold, as if it were in a bamboo forest, and the taste buds were instantly punctured!
After drinking, there is a big stir. After drinking the last sip, it was full of milk tea mixture, and I haven't finished it yet. ...
For eight months, I have been drinking various flavors of tea in modern China tea shop, which has added a lot of happiness to my mood every time.
The store marketing of modern China tea shop is quite good. For example:
1, several green tea projects offer free refills. If you buy 1 cup, you can refill 2 cups with the finished cup.
I tried to take an empty cup and refill it twice, but I didn't feel any impatience and disgust from the clerk. The refill service is in place.
2. If you buy 1 cup of A tea at the original price, you can buy 1 cup of B tea at 50% discount.
3. Every month, tea products have membership prices and various surprises.
4. Buy tea at the original price and send a collection card. When it is full, you can exchange it for any gift. For example, you can change a cup of tea at 6 o'clock.
The training system of Yuejia brand should be relatively perfect, not learned from paper materials, but from the service attitude and products of shop assistants.
1, according to the order of payment, let customers wait in line for tea in an orderly manner.
I have been to many stores of this brand, and I have never met or seen a conflict between customers and shop assistants.
3. The clerk has a good service attitude and a clear division of labor. No matter how busy you are, you don't find the behavior of scrambling to disrupt the war situation, and you always convey the feeling of no hurry or impatience.
All right! In this issue, I was defeated by myself, so I won't continue to share it with you. I want to order a cup of Vietnamese tea quickly.
If you like the marketing dry goods I shared, please collect them quickly!
Lin San (surnamed Lin Chuangye 3 times)
Keya has been in marketing for 5 years and has been a trader for 5 years. Once a brand-new education brand, it was operated as the benchmark brand of online education in Guangdong Province within 5 months, with an exposure of 300,000+
I have been a marketing copywriter for 4 years. I have written many articles with views from the media 1w+, and achieved sales performance within 65,438+million with sales copy for many times. ...
From 2065438 to July 2007, he became a three-year full-time student of Zu Yongsheng, a marketing genius, focusing on skills such as copywriting, copywriting planning, marketing consulting, speech negotiation and trading operation.
2065438+In July 2008, he was employed by Huiying Road, Guangdong Province as a technical consultant for Huiying network promotion and market development.
2065438+In September 2008, he became the co-founder of Hunan Heguang Chen Tong Education Consulting Co., Ltd.