In the early morning, when the smoke from the white yurt rises and the mellow fragrance of milk comes from the grassland, Eji starts a new day. This is the beautiful grassland of Inner Mongolia. When talking about Inner Mongolia, people will always think of the blue sky, white clouds, green grassland, and the clean and fragrant milk food, which makes people feel attached to it for a long time.

Cheese (one type is also called cheese) is a fermented milk product. Its properties are similar to common kefir. They are both made through the fermentation process, and they also contain health-care ingredients. Lactic acid bacteria, but the concentration of cheese is higher than that of yogurt, which is similar to solid food, and the nutritional value is therefore richer. Each kilogram of cheese products is concentrated from 10 kilograms of milk. It is rich in nutrients such as protein, calcium, fat, phosphorus and vitamins. It is a purely natural food. In terms of technology, cheese is fermented milk; in terms of nutrition, cheese is concentrated milk.

The most common theory about the origin of cheese is that it was invented by nomads. They earlier stored fresh milk in cowhide backpacks, but the milk often fermented and turned sour after a few days. Later, they discovered that sour milk would form lumps and turn into delicious cheese after being exposed to a cool and humid climate for several days, so this method of preserving milk spread. Cheese has always been one of the staple foods of these nomadic peoples.

Cheese, commonly known as "casein egg", is a dairy product that is very popular among Mongolian residents. The hand-made dairy products of Eji in the grassland are always memorable; the long and profound grassland culture connects the past and future of the Mongolian nation, and is also the premise and foundation for the continuous development of dairy products. But for a long time, dairy products have only been regarded as national specialties. How can we promote the development of the dairy food industry? When talking about Beijing, people think of Quanjude. When talking about Tianjin, Goubuli is also inseparable. Culture sets the stage for economic drama, turning the resource advantages of the prairie into economic advantages. How should Hohhot, the dairy capital of China, build its own dairy industry? What about food brands?

History is always surprisingly similar. Just as the rise of Yili has driven the rapid development of the national dairy industry, the efforts of one person and one company can affect an industry. Ten years ago, when Zhang Liping, general manager of Licheng Company, started his business, many people may not understand it because the dairy food industry was too small at that time and there were no established sales channels. The products were all rudimentary handmade products with single flavors and basically no products. Hygiene inspection, will anyone buy this product? This is a question many people have. But Zhang Liping didn't think so and insisted that there was great potential. He spared no effort in product development and gave these products many nice names, such as yogurt, raisin cheese, amber cheese, sesame milk bars, etc. The number of varieties has rapidly increased to more than a dozen. The products are rich in milky aroma, sweet and sour, and have a more popular taste than traditional dairy food packaging. Entering the Beijing market in 1999, when the sales girl stood in front of the Licheng image counter in Wangfujing and Xidan shopping malls in Beijing wearing rich ethnic costumes, she immediately became a beautiful sight, attracting a large number of domestic and foreign customers to stop and taste and buy, and many foreigners were buying. After buying the dairy products, they refused to leave and insisted on taking a photo with the sales lady. This was also a beautiful memory of their trip to China. Major newspapers in Beijing also made follow-up reports on this, saying that it was a beautiful business card from the prairie of Inner Mongolia.

The victory in the first battle in the Beijing market has once again verified the truth that only the nation is worthy of the world. It also brought the production and sales of the dairy food industry to a new stage. In 2003, Licheng Company settled in Inner Mongolia Hongsheng High-tech Park and became the largest professional solid milk production and R&D enterprise in the country. It introduced the most advanced solid milk production equipment in the country and has strict production links. In accordance with the standards of the Mengniu Group, we have formed a first-class domestic dairy food production, R&D and sales elite team, forming a mature "Mongolian style shop-in-shop" sales model, gathering a team of like-minded dealers from all over the country, with a sales network all over the country, product series It has grown to more than 60 brands and has become a mainstream product in the solid milk market. The Licheng trademark has also developed into the third national dairy brand from the grassland after "Yili and Mengniu". In 2007, it became the first dairy food company to obtain QS certification.

In 1999, it was awarded the title of "Consumer Trustworthy Product" by the Tianjin Municipal Commerce and Trade Commission; in July 2000, it was included as a well-known brand in the "China Green Quality Guide" by the China Science and Technology Association; from 2007 to 2008, it was rated as a "Key Private Enterprise" in Hohhot City , In 2007, Licheng's milk food production and sales ranked second in the industry, second only to Yili, becoming a leading enterprise in the dairy food industry. In order to increase the cultural connotation of its products, Licheng Company registered the "Tala Eji" brand in 2008, and unified the company. VI image lays the foundation for comprehensively improving sales in the retail system. At the 10th anniversary celebration of Licheng Company, General Manager Zhang Liping solemnly announced that the product line will create safe food. In 2010, production and sales exceeded 100 million yuan, leading the solid milk industry.

In order to make dairy products accepted and liked by more people, Licheng Company has focused on the production and research and development of dairy products for ten years, adhering to the business principle of "profit lies in quality, sincerity lies in reputation". It took the lead in realizing standardized production and innovated a number of new products that are loved by customers, such as yogurt cheese, raisin cheese, Mongolian cheese, Mongolian milk clams, style cheese, dry milk slices, and Milk Express. It has always led the development direction of the industry, with production and sales Ranked first in the country for two consecutive years. In order to ensure product quality, Licheng Company insists that product is character and quality is life. The product line creates reliable food, adopts the most advanced domestic technology and equipment, and obtains the qualification to process and produce products for domestic dairy giants, becoming Baotou Light School Dairy. Engineering Department Internship Base. As a leading company in the solid milk industry, Licheng has assumed more responsibility for leading the healthy development of the industry over the years, promising not to reduce product quality at any time and avoid falling into the quagmire of low quality and low price. To be responsible to customers and the industry, we must overcome the shortcomings of traditional hand-crafted production of dairy products. In recent times, due to the continued rise in raw materials, companies have faced severe cost pressure. Some companies have begun to reduce costs, which has seriously affected the quality of dairy products. It has even crossed the bottom line of food safety, for which Licheng Company has made a solemn commitment: strict control over the procurement of raw materials, batch inspection of finished products, and unqualified products will never enter the market. Because Licheng has always believed that an enterprise without social responsibility cannot be respected and cannot develop in the long term.

Tolerance means greatness. Licheng Industry will work with its solid milk counterparts, adhering to the corporate purpose of "hand in hand with Licheng, sustainable management", and jointly support the blue sky of solid milk.