Interpretation of Li Ning logo: Originated from sports, it is used by sports companies to actively participate in national and local sports undertakings, and its business purpose is "originated from sports and used for sports". The cumulative sponsorship amount exceeds 1 100 million yuan. Pass on the positive and healthy life concept through professional high-quality products. "Li Ning" is a brand with strong sports connotation, and its products show the life concept full of sports spirit and enterprising spirit. Li Ning marks, challenges and surpasses himself. Everyone has great potential. Only by facing opportunities and challenges can we constantly explore our own potential and achieve self-improvement and transcendence. This is the source of Li Ning's continuous innovation and development from the sports spirit. The overall design is formed by the deformation of the initials "L" and "N" of Chinese pinyin "Li" and "Ning". The main color is red, which is vivid, exquisite, beautiful, dynamic and modern, and fully embodies the vitality and enterprising spirit of sports brands. Symbolic significance of Li Ning brand trademark-flying red flag-burning torch of youth-passionate melody-vitality. How did Li Ning's logo come from? The overall design of the trademark meaning of Li ning brand is formed by the deformation of the initials "L" and "N" of Chinese pinyin "Li" and "Ning". The main color is red, which is vivid, exquisite and beautiful, full of dynamic and modern feeling. It fully embodies the vitality and enterprising spirit of sports brands. The symbolic meaning of Li Ning brand is a flying red flag ... Li Ning logo is a horizontal exaggeration of the pinyin letter "L" and has no special meaning. It adopts the expression method of advertising trademark design. Li Ning logo visual sense method: using simple and unique abstract graphics, characters or symbols, which has no special meaning, gives people a strong sense of modernity, visual impact or comfort, attracts people's attention and is unforgettable. This technique does not rely on graphic meaning, but mainly relies on the visual power of graphics, words or symbols to express symbols. Li Ning's logo, for example, Isuzu Company of Japan uses two prisms as the logo, and Li Ning brand sportswear uses the horizontally exaggerated pinyin letter "L" as the logo. In order to make people recognize the marked things, this sign is often accompanied by a small amount of fine print. Once people agree with this sign, they can recognize it by removing the small print.