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I want to buy a down jacket. Is it an authentic brand of Govan?

Yes.

Gaofan brand was established in 2004. The company is located in Hefei City, Anhui Province. It mainly sells women's clothing, men's clothing, children's clothing and home textile products. The Govan brand transitioned online in 2011 and cooperated with large e-commerce platforms such as Tmall, JD.com, and Vipshop.

Gaofan is a clothing brand trademark created by Chairman Wu Kunming. Founded in 2004, it is a leading brand of light fashion down jackets on the Internet in China. It is a collection of down jacket design, research and development, production, and offline counters. It is a modern new enterprise that integrates online B2C sales.

In line with the brand concept of "functionalism", Gao Fan proposed the "1+1 dual design" model (DOUBLE DESIGN) in the clothing industry and advocated the design concept of "one garment, two designers". Designers start from the physical properties and meet the fashion needs of clothing. Life designers start from human nature and meet the comfort needs of clothing, making clothing more understanding of human nature and fashion more understanding of life.

Through dual ingenuity, we provide users with comfortable, fashionable, high-quality clothing products and home textile products to meet consumers' needs for quality family life. Extended information

The development history of the Gaofan brand:

In March 2004, founder Wu Kunming founded the Gaofan brand, positioning women's high-end down jackets, focusing on traditional fashion models. Slim.

In 2009, Govan developed more than 500 specialty stores nationwide and settled in first-tier shopping malls in first-tier domestic cities such as Beijing, Shanghai, and Jiangsu, such as Cuiwei and Yansha in Beijing, Oriental Commercial Building in Xujiahui in Shanghai, Golden Eagle in Nanjing, and Xin 100, Shijiazhuang Parkson, Shenyang Zhongxing, etc. all have counters.

In October 2010, Gaofan entered Tmall to test the e-commerce market.

In 2013, Anhui Guigu e-commerce company was established and the Gaofan e-commerce team was established. In the 626 Tmall mid-year sale of the same year, the sales of Govan flagship store surpassed those of Bosideng and Ailai, ranking first in the down category in the country, and it was called a "dark horse" by the industry.

In November, December, and January of 2014, Gao Fan ranked among the top 10 women's clothing categories on Tmall for three consecutive months; during the same period, Gao Fan also achieved single-store sales of women's down jackets on JD.com. First place result.

In 2014, online sales reached 200 million yuan, ranking third among down jacket brands in the country, second only to Bosideng and Ailai. In just one year, Wu Kunming led the Gaofan e-commerce team to turn a dark horse in Internet down jacket sales into a major online merchant in this category.

2015 is a crucial year for every brand and every company that strives for qualitative change. However, Gao Fan, who has always taken "light fashion, simple life" as his brand proposition, is bound to need Further transformation and innovation.

In 2015, it will continue to focus on the field of down jacket fashion, using more novel and high-end designs, more practical and leading technologies, and pursuing the ultimate quality concept to create a new Govan.

On September 9, 2015, Govan will hold a large-scale event. At that time, consumers will be able to wait and see what excitement awaits them in Govan’s path of innovation.

Baidu Encyclopedia-Gao Fan