The designer of Mengniu logo originally said: Mengniu logo uses a circular pattern to represent the horn, symbolizing the cow. This pattern, such as crescent moon, means that Mengniu products are halal milk food, and the pattern drawn with brush strokes below the horn has a strong sense of movement, which means that Mengniu is a "fierce cow" running and gives the enterprise a symbol of unlimited running vitality. The overall logo is pure green, symbolizing the pure and pollution-free Inner Mongolia prairie.