Trademark improvement of original brand: improvement, simplification, refinement, redefinition and visual enhancement of Chinese and English design.
brand design
Product packaging design
Product modeling design: the material, shape, capacity, sense of purchase, packaging concept and rational design of product display.
Product packaging design: product trademark unity, serialization, overall style, visual concept and concept refining design.
Product marketing
Product advertising strategy: product centralized advertising communication scheme, targeted market attack strategy.
Product promotion strategy: sales promotion, store promotion, activity promotion, holiday promotion, price promotion, delivery promotion and other planning.
Product promotion strategy: product manual, product photography, product film and television advertising creative production, soft text advertising, etc.
Product promotion field:
First, the brand image advertising part
Print advertising promotion: the basic style, layout and overall planning of print advertisements such as magazines and newspapers.
Film and television advertising promotion: creativity, script, director, shooting, digital production, etc.
Network interactive promotion: media advertising planning, creative design of other special media advertisements, etc.
Second, the creative part of the enterprise album
Corporate image album: overall style creativity, photo photography, copywriting, computer design, printing, production supervision, etc.
Picture album of enterprise annual report: five or ten years overall planning, photo photography, copywriting, creative design, printing, producer, etc.
Product image manual: product photography, copywriting, creative design, printing, production supervision, etc.
Third, the brand image display part
Corporate image display: display space design, display materials, display content, display production, supervision, etc.
Product promotion and display: product display, product demonstration, product information, display environment, display production, supervision, etc.
Product promotion and exhibition: overall design, quality training of exhibition personnel, exhibition production, supervision, etc. Packing box: The packaging of the product is an important part of the product, which not only plays a protective role in the transportation process, but also directly affects the overall quality of the product. The following are commonly used packaging materials and packaging forms:
Tinplate box is a kind of packaging box, which is made of tinplate. Because of the characteristics of tinplate, good ductility, oxidation resistance, and printing on it, it is not easy to be damaged, can be made into various shapes and is convenient for transportation, so it becomes the first choice for packaging.
Tinplate boxes can be divided into cigarette boxes, candy boxes, tea cans, coffee cans, health care products boxes, perfume boxes, watch boxes, card boxes, CD boxes, gift boxes and so on. Wine packaging box, ginseng jar, chocolate box, game packaging box, ashtray, etc.
1, daily necessities: tableware; Wine set; Tea set; Kitchenware; Clocks and watches; Tools; Hardware; Battery; Others;
2, food: biscuits; Chocolate; Moon cakes; Pastry; Candy; Frozen food; Convenience food; Grain and oil products, condiments; Dried fruit; Snacks; Dairy products; Meat products; Animal food; Others;
3. Beverage: tea; Coffee; Water; Soda; Fruit juice; Others;
4. Alcohol and tobacco: wine; Liquor; Beer; Health wine; Smoke; Cigar;
5. Cosmetics: cosmetics; Perfume; Toilet supplies; Beauty products; Others;
6. Electronic appliances: computers; Audio-visual equipment; Camera; Camera; Telephone; Mobile phone; Fax machine; Television; Iron; Refrigerator; Vacuum cleaner; Lamps; Others;
7. Audio-visual products: CD; Magnetic tape. Others;
8. Medicines and health products: medical devices, medicines and health products;
9. handbags;
10, gift;
1 1, stationery; Office supplies; Binding equipment; Materials and tools for writing; Painting materials and appliances; Art equipment; Teaching materials; Musical instrument; Sports equipment; Others;
12, handicrafts;
13, washing products, sanitary insect-proof products;
14, textiles and clothing: men's wear; Women's wear, underwear, sexy underwear, bra; Shoes and hats; Socks; Ties, headscarves and scarves; Gloves; Sporadic clothing; Leather products; Bedclothes; Others;
15, toys: game supplies; Model toys; Building blocks and combined toys; Educational toys; Electronic toys; Cartoon dolls; Others;
16, local products;
17, paint coating:
Packaging materials: paper, metal, glass, wood, ceramics, plastics, cotton and linen, cloth, composite materials, etc.
Packaging containers: bottles, cans, barrels, boxes, boxes, baskets, bags, cans, blister, etc.