Some novice friends may wonder: Why do we need to register a trademark? What is the company trademark? The editor will share with you the compiled company trademarks. Welcome to read, for reference only! What is trademark design

Trademark, the English name is TRADEMARK, is called SYMBOL or SIGN on non-goods. Trademarks are mostly used on products, while logos and symbols are often seen as marks of a company or institution itself.

Trademarks distinguish this kind of goods from other goods of the same type. They also use a specific and clear image to express abstract spiritual content in concrete and different shapes and patterns. In addition to having the function of identification In addition, it can also improve trust between companies and products. Joe Goss, president of Coca-Cola Europe Pacific Group, said: The reason for Coca-Cola's success is simple. Many manufacturers are only keen on providing products to consumers, while most consumers need the brand of the product. Remember: not the product. A can of Coca-Cola is more than just a drink, it's a friend. ?

Trademark design is not just a general pattern design. In this small space, it is indeed not easy to reflect the spirit of the enterprise, the characteristics of the enterprise, the characteristics of the goods, business ideas, etc. thing. It requires designers not only to have superb art design skills, but also to have various knowledge, such as political economy, marketing, aesthetics, sales psychology, material technology, linguistics, etc., because trademarks are standardized A visual whole with typical personality of graphics, colors and fonts.

The characteristic of a trademark is a combination of commerciality and artistry. It not only represents the image of a company, but is also a commercial symbol. It can also be said to be a certificate of corporate reputation and a means to promote the establishment and increase of corporate visibility. , which strives to reflect product quality and personality, strives to strengthen people's memory and influence consumers' purchasing behavior to a large extent.

In modern industrialized countries, many companies combine trademarks and logos, that is, using one symbol to represent companies and products. The purpose of this is nothing more than to better and more concentratedly establish the relationship between companies and products. The image of the company makes the outside world's impression of the company more unified. The Importance of Trademark Registration

Trademarks actually play a very important role. Many companies may have ignored the importance of trademarks, which has resulted in their trademarks being registered by other companies because they have not registered their trademarks. Make it someone else's property. Some people think that everything will be fine after registering with the Industrial and Commercial Bureau. In fact, this is not the case. The registration of a company name and the trademark of a product are separate matters and should not be confused. The company is registered with the Industrial and Commercial Bureau. The name cannot be the same in one place, but the trademark is different. If you have company A in place A, other companies can no longer use the name a, but can use the name b. If both a and b have registered trademarks, then it is illegal for a to use b's trademark, and if a uses b's trademark to advertise, it will also be punished by law.

Some people think that our company’s products are not big brands, so how can they be registered by others? This involves the issue of trademark registration. In fact, no matter how big or small a brand is, it will have corresponding brand benefits. If this brand is recognized by everyone, then its sales will be guaranteed in the chain across the country and even the world, and everyone will easily accept it.

There is a well-known hot pot brand called Haidilao, which everyone is familiar with. After their staff discovered that a restaurant in Beijing used Tiantian Haidilao for promotion, they took the restaurant to court and received a compensation of 40 RMB. Ten thousand yuan. Some businesses make mistakes because they don’t know about trademark brands. In the above example, they clearly know that there is a brand called Haidilao, and this brand is doing well. They want to use the power of this brand to win profits. This is It's illegal.

Information required for trademark registration

1. If applying for registration under a business name, a copy of the business license must be provided, and the official seal must be stamped on the copy of the business license;

2. If you apply for registration of an individual name, you need to provide a copy of your personal ID card and a copy of the business license of the individual industrial and commercial household. The copy of the business license of the individual industrial and commercial household must be stamped with the official seal;

3. Provide the trademark text or Drawings, if the color needs to be protected, color drawings must also be provided;

4. Provide the goods/services to be registered, which can be based on the goods operated by the applicant or the services provided by the applicant, referring to the "Goods for Trademark Registration" Fill in the ninth edition of the "International Classification of Goods and Services" (Nice Classification) and the "Classification Table of Similar Goods and Services" modified by the Trademark Office based on the above-mentioned international classification table;

5. Provide the "Classification of Similar Goods and Services" with official seal or signature. "Trademark Agency Power of Attorney", which can be obtained from this website; especially note that the address on the "Trademark Agency Power of Attorney" should be exactly the same as the registered address on the business license.

The above is the company trademark provided by the editor, I hope you like it! Company trademark