Perhaps some consumers will take "brand name" as a joke, but behind it is the intellectual property rights of enterprises and the normal market order. The significance of the existence of trademarks is to distinguish the brand and service of operators. If the imitation of trademarks is tolerated, there will be no characteristics and differences between trademarks. Homogeneous trademarks will seriously confuse brands and products and eventually disrupt market order. Therefore, registered trademarks are protected by law, and any attempt to "scratch the ball" or "approach famous brands" is at risk of infringement damages.

For small enterprises, we should pay attention to avoid some well-known trademarks when naming, and don't always think about attracting traffic and increasing sales by rubbing hot spots and taking shortcuts. Because once caught in an infringement dispute, it will not only increase the company's production and operation costs, but also have a negative impact on the company's goodwill, and it will also become the "protective color" of counterfeit goods.