introduction to Reebok
headquartered in canton, Massachusetts, reebok international co., ltd. designs, sells and distributes sports shoes, fitness shoes, casual shoes, sportswear and equipment under the brands of reebok, Rockport, CCM, JOFA, KOHO and Greg Norman all over the world, and designs, sells and distributes footwear products under the brand of Polo Ralph Lauren. Reebok, the English name of Reebok, in its original meaning, refers to an antelope in southern Africa, which is light and good at running. In 1895, Joseph William Foster, out of his love for sprinting and suffering from insufficient funds, tried to put nails on his shoes by himself, which was the world-famous first pair of spiked shoes-"Foster Running Shoes". The birth of spiked shoes caused a great sensation at that time. At the end of 19th century and the beginning of 2th century, runners from many countries walked into the stadium wearing this kind of "Foster running shoes". In 26, Adidas acquired all the shares of Reebok for $3.8 billion.
History of Reebok Company
In the days that followed, Joseph Foster was not complacent about the success of "Foster Running Shoes", but encouraged him to follow this rising trend. In 1896, Mr. Joseph Foster created the first pair of inflatable sports shoes named after PUMP, and established a company specializing in sports shoes "Foster" in Britain, and began to manufacture suitable sports shoes for top professional athletes. This company is the predecessor of Reebok, an international sports brand giant.
With the passage of time, Fosters has been expanding, concentrating on designing more agile sports shoes to improve the running speed of athletes and extending its career to other areas of sports. In 1958, Foster's two grandchildren Joseph Foster and Jeffrey Foster changed the brand name and trademark of Foster to Reebok. Reebok, pronounced from African dialect, is a small African antelope with extremely fast running speed. Named after "Reebok", it is because its high-speed running and light posture represent the sports spirit of Reebok. In addition, the regular footsteps of "da ... da ... da ..." when the antelope runs also vividly indicate that Reebok can run lightly and steadily in the increasingly fierce sports brand market!
In just over ten years, Reebok's business has grown rapidly, and by the 197s, it has become one of the top ten brands in the world, which is favored by consumers. In 1977, Reebok began to move his career to overseas markets, and his first overseas target market was the potential American market. By 1981, her sales had exceeded $1.5 million. Footwear sales continued to climb, soaring to $1.4 billion in 1987, a tenfold increase over 1981. Reebok Reebok is considered as the fastest growing enterprise in America.
1992 was a transition period for Reebok, which divided the focus of the market from fitness clothes to other sports, especially the development of basketball shoes. Combined with the PUMP technology that has been developed in the early stage, Reebok has developed many basketball shoes that combine high technology, comfort and safety. This series of changes has been favored by many professional athletes, who have signed contracts with Reebok and designated Reebok as sponsors of their sports shoes and sportswear.
At present, among the four major sports leagues in the United States, Reebok exclusively provides the competition clothes for NFL (American Football Professional League), NBA (Major Basketball League) and NHL (American Hockey League).
In p>1933, Old Foster died, leaving his career to his two sons: James and Joan.
in p>1936, J.W. Foster &; Sons became famous in rugby and football, and their "combat boots" became the first choice of many professional clubs, including Liverpool, Newcastle United, Manchester United and BOLTON Wanderers.
in p>1938, Thomas took part in the Australian national competition and set a record of 1 yards and 22 yards in Foster spikes.
In p>1958, with the passage of time, Foster Company continued to expand and develop into other fields of sports. Foster's grandson also joined the company, and continued to create more comfortable sports shoes for elite athletes with other family members, and concentrated on designing more agile sports shoes to improve athletes' performance. Joseph and Jeffrey, the other two grandsons of the founder, also returned to Burton, England, to develop with the company after their service. They set up a comprehensive company from their own, originally called Macquarie Football and Footwear Company, and later named Reebok (African Antelope). The reason why they changed their name to Reebok was because they remembered their experience in World War II. During World War II, they were sent to Africa, where there was an animal with a very fast running speed-"African Antelope", which was very consistent with the brand image of their company.
In p>1979, Paul Farman, an American outdoor equipment operator, took a fancy to Reebok at an international exhibition, and finally obtained the right to operate Reebok in North America. Since then, Reebok Reebok brand has begun to extend its business tentacles to overseas markets, and his first overseas target market is the United States market with great potential. In the same year, Paul Farman controlled 51% of the shares of Reebok, and Reebok officially turned to the American market from Britain.
1981 was a turning point for Reebok. In the United States, the sales of Reebok rose from $1.5 million in 1981 to $15 million in 1982, a full 1-fold increase.
In p>1982, Reebok launched its first pair of women's healthy dancing sports shoes, which adopted leather uppers and popular colors, and became the best-selling shoes at that time, which indicated a sensation in the fitness field and caused the overall development of space bodybuilding shoes. Reebok named this activity "Freedom Tide".
In p>1985, Reebok brand became a household name, and Reebok Limited succeeded in making Reebok a multinational company.
In p>1987, Reebok's success made it the first brand of sports shoes in the world. In order to promote global exchanges, Reebok became an insurance sponsor of the international human rights roving publicity organization and signed the annual human rights award plan, aiming at rewarding young people who have contributed to the cause of human rights around the world.
in p>1989, Reebok PUMP technology was born, and the first pair of inflatable basketball shoes was introduced, and the compound flowing air cavity was set in the shoes. This is a unique vamp technology of Reebok. , which continues to this day, provides breakthrough concepts and technologies for various sports and fitness activities.
In p>1995, Reebok proudly celebrated his success. In the past 1 years, Reebok devoted himself to creating sports shoes and clothes for great sportsmen, and made outstanding achievements anywhere in the world.
In p>1996, Reebok signed an extensive sponsorship agreement with Liverpool Football Club in England, including all the clothing sponsorship of the football club. In the same year, Reebok became one of the famous sportswear brands in the world.
Reebok classic pictures (6 pictures)
In the same year, Reebok signed a cooperation agreement with Iverson, a famous basketball star at that time, which made Reebok's basketball career have a new start. At that time, Reebok's first pair of shoes for Iverson was named "question" after Iverson's nickname at that time, but a year later we found the answer. In the 96-97 season, Iverson won almost all the awards that newcomers can get. After that, Reebok launched the shoes for Iverson named "answer" series. After five years of successful cooperation, REEBOK and the 2 NBA MVP signed a lifetime contract in November 21, which ensured that IVERSON would be a signing sports star of REEBOK Company throughout his sports career.
in p>1997, Reebok introduced DMX2 series technology and running shoes, and the composite mobile airbag provided stability and cushioning effect at all times.
In p>21, Reebok cooperated with NFL (National Professional Football League) to provide 26 NFL teams with uniforms and accessories, which further strengthened Reebok's position in the North American sports market.
In p>24, Reebok sponsored about 4 athletes and sports teams around the world to participate in the Athens Olympic Games.
in p>26, Reebok announced its cooperation with adidas, which further expanded the product coverage and consumer groups of reebok in the sports and clothing fields.
endorsement stars
The signing stars of Reebok are: famous American NBA basketball players, who have been selected into the NBA All-Star Team for many times; allen iverson, who was the captain of the American men's basketball dream team (the lifelong endorsement of Reebok) and Francis, the former uncrowned dunk king of NBA, also joined the Reebok family in 1999; Jason Terry, Gallinari, sessions and Nelson, as well as Shaquille O 'Neal and Shawn Kemp, the Rain Man. China basketball player Yao Ming was also the signing star of Reebok and F1 world champion lewis hamilton before retiring. TOM KAULITZ, guitarist of TOKIO HOTEL.
Reebok Advertising
One of the most classic advertising slogans in the past was I am what I am
Sports Science and Technology Editor
Manual
The foot surface is wrapped with an adjustable bag to form a suitable airbag. PUMP provides tailored comfort. By pressing the PUMP ball to inflate the airbag, a shape suitable for the foot can be formed. Therefore, every pair of PUMP shoes is tailor-made shoes.
Automatic
The rotation adjustment system allows athletes to accurately adjust their ideal gears according to their own needs.
Reebok classic pictures (3 pictures)
Kinetic Fit System
When we are exercising, our feet become half a yard at the moment when our toes are off the ground. KFS is a flexible fabric, and special parts of the upper can be placed as needed. Such a special fabric can make the shoes automatically respond to the changes of our feet and change accordingly.
PLAYDRY
Play Dry technology will do drainage treatment on fabric fibers, so that water can move up and down the "bottom surface" of clothes faster and the perspiration speed can be enhanced. So that clothes will not lose their scientific and technological functions whether they are washed or rubbed. All Reebok products marked with the Play Dry logo have this technology.
DMX
There are many kinds of patented midsole damping technologies of Reebok. DMX shear is a physical damping device, and DMX mega,DMX micro,DMX 6,DMX 1, etc. all use airbags for damping, which is generally called flowing gas cushioning. In this system, there are generally more than two air chambers, which are connected by channels, and the gas can flow freely in the two air chambers, so as to achieve the effect of alternately cushioning the front and rear palms. However, the early DMX will sink, and the long-term exercise will lead to fatigue. Instead, the inflatable sponge is placed on the sole as a damping material, which solves some problems of DMX.
HEX
Hex comes from the English word hexagon. As the name implies, this series of shoes use a hexagonal honeycomb structure in the sole design, which provides the greatest cushioning support for athletes' feet. HexRide technology was originally used only in the heel or front; With the development of technology, its application scope has covered the whole sole, which is more fashionable and durable than the old one in terms of honeycomb appearance and practical function, and can maintain long-term comfort.
ZigTech
ZigTech is the top sports technology of reebok so far, which can reduce leg fatigue and muscle wear by up to 2%, thus greatly improving the training difficulty and intensity of athletes.
the original intention of reebok ZigTech is to provide athletes with a soft and elastic wearing feeling, and at the same time, it can save and return energy. ZigTech's outsole design is unique, using innovative lightweight foam materials and professional ergonomic processing to make a striking zigzag design. Bill mcginnis, head of ZigTech's R&D team, said: "The traditional energy return technology only focuses on reducing the longitudinal impact on the knee, while ZigTech's unique serrated sole can not only alleviate the impact on the athlete's knee, but also transmit energy along the sawtooth horizontal direction with every step taken by the athlete, and give the released physical energy back to the athlete himself, so that the athlete can feel the energy returned from the foot."
this cutting-edge technology can reduce the injury of key leg muscles, shins and hamstrings by 2%. combined with the lightweight and flexible outsole and light upper of ZigTech, wearing this running training shoe can make the training more lasting and effective, which can be said to be a new model of running training shoes.
Vibetech
Earlier, Reebok added a branch, VibeTech, to ZigTech, which concentrated the design features of Zigtech on the second half of the outsole, bringing stronger support to the ankle and ankle, and using a lightweight and elastic IMEVA in the midsole to enhance the comfort. In addition to Solarvibe, VibeTech and Thermalvibe, which are suitable for running shoes worn every day, it not only has the original technical advantages of VibeTech, but also can support your ankle closely, further reducing the chance of injury, so that you can boldly launch a wave after wave of basket bottom offensive.
RealFLEX
RealFLEX is based on the principle of natural movement of human body. By arranging 76 foldable independent bending sensing pads on the sole, athletes can fully appreciate the fun of natural movement. RealFLEX adopts different design concepts, breakthrough sole independent sensing pad technology and ultra-simple upper design to protect and help athletes achieve a natural running state in line with human mechanics.
Because the forefoot touches the ground first and the muscles bear most of the impact when the human body moves naturally, based on the characteristics of the human body, the R&D team encircles the RealFLEX forefoot sensing pads to give the human body lateral protection and friction. At the same time, the height of the induction pad in the sole part is raised, which gives more support and stability to the human body, and all RealFLEX sports shoes adopt single-layer material uppers, which makes the sports shoes lighter.