The examination of trademarks in the United States is very strict, so applicants should pay attention to the following issues for different types of trademarks:

(1) Chinese trademarks can be submitted in the United States, but applicants need to provide the pronunciation of each Chinese character that constitutes the trademark and the corresponding English translation.

(2) If a trademark is composed of simple English letters, and these letters are not stylized, in order to make the trademark more widely protected, we usually suggest that the applicant declare that the trademark is a common font when submitting an application, that is, it does not declare any color, size or font protection. The common font mentioned here usually refers to TIMESNEWROMAR or ARIAL.

(3) If the trademark is in color, it is necessary to specify the color of each part. It is worth noting that if the trademark is gray, the US Patent and Trademark Office will identify the trademark as a color trademark.

(4) It must be clearly indicated whether the trademark has special meaning in relevant business or trade, geographical description or other languages.

(5) selection of goods/services. Although the United States does not limit the number of goods/services submitted for application, because the United States advocates the principle of "use", the applicant must limit the choice of goods/services to those that are actually produced and sold, and must not think that the more goods submitted, the wider the scope of trademark protection, so as to choose some services that are not produced, sold or provided at all. Doing so is likely to lead to the revocation of the entire trademark.