The three squirrels started with hype and were also destroyed by hype. From obscurity to annual sales of hundreds of millions, it is only a few years. Looking back at the high-speed development history of the three squirrels, we can easily find the hidden risks behind them. Initially, in order to attract foreign capital and speed up financing, the three squirrels signed a gambling agreement with overseas investors-listing within a time limit. Once the listing fails as scheduled, it is undoubtedly a disaster for enterprises.
We know that three squirrels are only responsible for publicity and sales. They don't produce nut snacks. In other words, with the help of brand building and online publicity, they package a well-known big brand out of thin air. However, this business model has a potential problem-can manufacturers guarantee the quality of your products 100%?
The listing of three squirrels has not been very smooth, and they have been stopped many times because of safety and quality problems such as excessive mold and eating insects. The only successful advertising campaign was repeatedly overturned. The previous squint incident has lost a lot of popularity. For a long time, the live broadcast room was scolded by everyone and could not be broadcast normally. It is often the anchor who cries all night, but the order quantity is very small.
This time, I found a picture of "Young Pioneers wearing red scarves" in an advertisement three years ago. Although the three squirrels published an apology letter on the Weibo for the first time, it was resisted by many people. As far as advertising law is concerned, there is no provision for red scarf; However, a regulation on the use of red scarves and other Young Pioneers' signs issued by the National Young Pioneers Working Committee stipulates that trademarks, commercial advertisements and commercial activities may not use the Young Pioneers' signs.
Water can carry a boat, but it can also overturn it! Whether it is the squint incident or the red scarf incident, these two things really aroused the emotions of netizens. There is no doubt that the three squirrels will face a long period of trough. The experience of three squirrels has also played a warning role for other enterprises. For an enterprise, we must always pay attention to the trend of national policies, effectively avoid policy risks and legal risks, and never do anything that hurts people's feelings.