The little boy in the advertisement is now affectionately called "Sprite Boy". Although he has gradually faded out of our sight, in fact, he is a hard-working product promoter. Let us get to know him together today.

In order to popularize the Coke trademark, Sprite Boy appeared as an image ambassador. The prototype of Sprite Boy was designed by the famous American cartoonist Walter Lanz, whose most famous cartoon is "Woodpecker Wood".

After that, he added a lot of Coca-Cola elements to his cartoons. Lanz's greatest contribution to Coca-Cola was the disc trademark he designed for Coca-Cola, which is still one of the classic logos of the Coca-Cola Company today. .

Sprite advertisement:

The Sprite boy in the advertisement always wears two hats, one is white inside, and the other is the classic red circle of Coca-Cola in the 1940s. Bottle caps, these two hats, Coca-Cola’s official explanation is: These represented the two most important sales channels at that time: bottled Coke (bottle caps) and fresh Coca-Cola (white caps).

As soon as the image of Sprite Boy was announced, it was immediately welcomed, and the trademark Coke was also deeply rooted in the hearts of the people. But few people will find that in the materials released by Coca-Cola, the Sprite Boy always appears with an upper body.