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Is it true that secret music short videos make money?
Recently, my mother fell in love with a short video called Mi Le, saying that her relatives dragged her to register and could teach her to play video to make money. I was too busy at work to pay attention to it, but today she asked me to help her do a real-name authentication, and I was confused. Why do I need real-name authentication to watch short videos?

At that time, I insisted that she was a liar and asked her to uninstall it quickly. She didn't believe it anyway, saying that she didn't invest money, just because she had a quarrel. Even more exasperating, my mother invited some relatives and friends to register together, saying that more promotion could earn more beans, but she couldn't persuade them. She is really helpless, so she can only study it and find out the facts to make her give up.

According to the search results, some people say that the short video of Secret Music is a pyramid scheme, some people say it is a money disk, and some people say it is a user information scam. Anyway, there's a big piece that looks bad. With the mentality of Bai Piao, I downloaded this software and experienced it. It doesn't feel very smooth, the video is clear and fuzzy, and it's far from Tik Tok, only 30 million registered? Also real-name authentication? Hey, dig deeper.

Mi Le short video was developed by Mi Le Rubik's Cube Network Technology Co., Ltd., which was established on 2019165438+10 on October 28th, and Mi Le short video APP was launched on February 25th. Less than a month from the establishment of the company to the launch of the APP, it is simply against the sky.

Because to be an app, the minimum configuration is ios development engineer +Android development engineer +4 servers+products+designer+operation and maintenance engineer +web engineer. First of all, it takes time for the company to establish talents, so it is almost impossible for a group of people to develop a product with unlimited relationship between superiors and subordinates in less than one month, and ensure the stable operation of app.

Some people may say, you can find outsourcing. Yes, on the basis of abundant capital, we can really find outsourcing. However, the communication cost and quality of outsourcing will fall below your lower limit, because the talents of outsourcing companies are not as high as the top. If you want to develop an APP with slightly better quality in such a short time, you can't rework it or adjust it on a large scale.

I guess the problem may be the company. After the investigation, I was shocked, as if I understood why so many people said Secret Music was running away.

The above is the change of the business license of Secret Music Cube Network Technology Co., Ltd., and it can be seen that the business scope has changed greatly, but the time is very short. Come to think of it, it's quite strange. It was changed from Shangcheng District of Hangzhou to Ningbo City of Zhejiang Province, but it was moved from Ningbo to Xihu District in just 17 days, and the industrial and commercial bureau did not find that Secret Music Cube had an entity company in Ningbo.

Smart people should understand that there is obviously a reason for this change. The company may have never really moved to Ningbo, and its business address has always been in Hangzhou. If you just want to run away or be investigated, why not move to Qiandao Lake, Hefei, Chengdu or other places? I guess it may have something to do with some zfzc, but of course it's just speculation.

Looking down, we can also notice that the Secret Music Cube increased the capital of Hangzhou Shengjusheng Trading Co., Ltd. and Hainan Kali Internet Technology Co., Ltd. on April 1 day and March 3 1 day, 2020 respectively. After checking, it is still a wholly-owned acquisition, and the group of Hangzhou Shengjusheng Trading Co., Ltd. is still a secret magic cube.

Seeing this, I feel a little down to earth in my heart. It is estimated that in view of the abnormal operation of the online heavy hammer, Secret Music began to panic. The wholly-owned acquisition of subsidiaries is likely to be for business licenses. Another company, Hainan Kaili Internet Technology Co., Ltd., has no secret music Rubik's Cube related content, and may want to undertake business through its own subsidiary.

At the company level, let's go back to the APP itself. What kind of user recommendation mechanism can make a brand-new app achieve 3000w registration in less than half a year? Look at the flow chart below to understand.

In the eyes of most users, the most attractive thing about Secret Music app is "Secret Bean". The so-called making money is also obtained through the replacement of dense beans. Users can obtain secret beans in two ways. One is to get the secret beans with inscriptions, and the other is to recommend others to get bonus activities to get the secret beans. The more people recommended, the higher the user level, the lower the handling fee for him to exchange secret beans for other things, which inspired many people to consciously lead the team to earn secret beans.

Then why is there a handling fee for selling secret beans? Quite simply, it is to eliminate foam and let users reduce wool. However, it also proves that this is still a matter of conscience. If you are cutting leeks, you can not set so many thresholds to attract more people to play. Just wait until you're crazy and catch him off guard. After all, the hustle and bustle of the world is for profit, and the hustle and bustle of the world is for profit.

I use an Apple phone, and my mother is an Android phone. I compared the two interfaces and found a strange thing. In the Android client, to upload videos, comments and rewards, you must become a member, and you can deduct the secret bean of 100 from the member. The secret beans here can be "credited" and earned back later by brushing videos. However, the Apple client directly shows that there is no open permission. According to this routine, it is estimated that there will be charges behind the Apple client. I don't know why I did this ... Do you want to be a member like Sam, or do you want to do another wave?

However, I analyzed a wave of their business models and profit models, and it seems that they are not the owners who are short of money.

Secret music's business model is very simple and rude. In fact, it is exactly the same as the interesting headline model, attracting users by platform subsidies. There is a treasure before, an interesting step after, and a secret music. It seems that there is also an interesting word called fire fun, which is also deeply influenced by "interesting headlines". Interested people can learn about the interesting headlines themselves, and now they are listed on Nasdaq.