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What does spu mean in e-commerce?

SPU in e-commerce means standardized product unit.

SPU refers to standardized product unit, the full name is Standard Product Unit. Products with the same characteristics can be called an SPU. For example: a mobile phone case is an SPU, which has nothing to do with the merchant, color, style, or package.

Spu is the smallest unit of product information aggregation. It is a set of reusable and easy-to-retrieve standardized information that describes the characteristics of a product. In layman's terms, products with the same attribute values ??and characteristics can be called an SPU.

E-commerce usually refers to a wide range of commercial and trade activities around the world, in the open network environment of the Internet, based on client and server applications, where buyers and sellers conduct various commercial activities without meeting. Realize consumers' online shopping, online transactions between merchants and online electronic payments, as well as various business activities and trading activities.

A new business operation model for financial activities and related comprehensive service activities. Governments, scholars, and business people from various countries have given many different definitions based on their status and different perspectives and degrees of participation in e-commerce. E-commerce is divided into: ABC, B2B, B2C, C2C, B2M, M2C, B2A (ie B2G), C2A (ie C2G), O2O, etc.

Characteristics and functions of e-commerce:

1. Universality: As a new transaction method, e-commerce brings production enterprises, circulation enterprises, consumers and governments into one A new world of network economy and digital survival.

2. Convenience: In the e-commerce environment, people are no longer restricted by geography, and customers can complete business activities that were more complicated in the past in a very simple way. For example, through online banking, you can deposit and withdraw account funds, query information, etc. all day long, and at the same time, the service quality of enterprises to customers can be greatly improved.

3. Integrity: E-commerce can standardize the workflow of transaction processing and integrate manual operations and electronic information processing into an inseparable whole. This can not only improve the utilization of manpower and material resources, but also Improve the rigor of system operation.

4. Security: In e-commerce, security is a crucial core issue. It requires the network to provide an end-to-end security solution, such as encryption mechanism, signature mechanism, security Management, access control, firewalls, anti-virus protection, etc. are very different from traditional business activities.