After a round of slump in Pu 'er tea prices, the tea market is also clearing the bubble like the stock market. In the past, many branded Pu 'er teas were not expensive, but they still encountered a "bear market".
In the maliandao tea market, a stall owner recommended the product B of Dayi brand to the reporter. Sales staff said that the price of Dayi raw tea was one cake in 25 yuan. Seeing that the reporter was too expensive, the sales staff took out another Dayi raw tea from the counter and recommended it to the reporter. The price was only 8 yuan. From the perspective of outer packaging, the colors and fonts of the two are exactly the same. Careful identification shows that the high-priced outer packaging has the number, production date and net content, while the low-priced packaging is rough.
"Don't worry, this is goods B, and there is no problem with the quality. It's just that goods B are OEM products, and the taste is slightly worse." The salesperson said. The reporter visited a number of booths and found that nearly half of the merchants selling Pu 'er in maliandao have B goods for sale.
"We are all genuine goods now, and branded B goods are hard to sell." A seller told reporters that with the sharp drop in the price of high-grade Pu 'er, the advantage of B-goods, which originally won by price, is no longer obvious, and many merchants who have entered the goods are trying to sell them.
The reporter learned that Chinese tea, Dayi tea and Xiaguan Tuo tea are the main varieties of Pu 'er tea, and the prices of genuine products have generally dropped by about 2%, and some even reached half. However, the price of B goods has not been high, so the decline is not very large. The price difference between goods A and B has obviously narrowed.
can the tea which is very particular about the origin and technology be produced by OEM? Jia Peng, general manager of Yunnan Chinese Tea Company, said, "The raw materials are definitely from Yunnan, and they are selected by the producer, the entrusting party and the distributor. The tea factories we entrust are all qualified enterprises, which can guarantee the quality. " Jia Peng said in an interview earlier that there are 18 enterprises entrusted with processing, but yesterday, Jia Peng said that there are only 8 enterprises at present. "Of course, there are many manufacturers who have commissioned production, and small manufacturers will no longer produce when their contracts expire."
Yesterday (7.4), a man in the marketing department of Yunnan Menghai Tea Factory, a manufacturer of Dayi, said: After 24, we will not make branded products. What you see may be a fake.
"I can't tell which ones are branded and which ones are genuine. The brand has been smashed, and we dare not enter the products of famous brand manufacturers. " A merchant in maliandao said that he no longer sells famous brand Pu 'er such as Dayi and Chinese tea. Some dealers even questioned that the substantial price reduction of Pu 'er tea was related to the mass OEM production of famous brands. OEM production suddenly increased the output of famous brand Pu 'er, resulting in a decline in quality. Coupled with excessive price increase by speculators, the price plummeted.
Jia Peng, general manager of China Tea, told reporters that the company produced and sold more than 2, tons of Pu 'er tea last year, and the highest order quantity reached 36, tons, and the order they finally accepted was about 1, tons. Because of this market demand, Zhongcha authorized some tea factories to use the trademark "Zhongcha", and it is said that the trademark usage fee is 1-6 yuan per kilogram.
When talking about why we don't use the OEM mode now, the staff of Dayi admitted: "After three years of production like this, we may have smashed our own brand."
Yesterday, the person in charge of a municipal trade association, who asked not to be named, said: This OEM operation method is difficult to guarantee the quality of tea, and it is a dishonest business behavior. The raw material of tea is the most critical, especially tea is not an industrialized product, and it also includes some manual operations. The outsourcing model is very difficult to manage. The relevant personnel of Yunnan Pu 'er Tea Association said: These OEM manufacturers are not members of the association, so the association can't restrict them. "The quality and taste of the products produced by OEM are definitely worse. If this business continues, the market will eventually teach these manufacturers a lesson."
Wu Xiduan, secretary-general of China Tea Circulation Association, told reporters that at present, Pu 'er tea manufacturers who produce by OEM are not just Chinese teas. "OEM is the fastest way for manufacturers to expand their scale, but the key depends on whether they can strictly manage and control their quality."
Undoubtedly, Pu 'er tea faces great development opportunities, but there are also some problems that can't be ignored. In particular, the standard system of quality and market access has not yet been standardized, resulting in a certain disorder in the market. In order to keep the heat energy of Pu 'er tea "hot" steadily and for a long time, it is imperative to change the mode of economic growth, and conduct a systematic study on Pu 'er tea germplasm resources, sub-community distribution, historical evolution, processing technology, marketing, ancient tea tree protection, ancient tea-horse road and tea culture development orientation through in-depth excavation of Pu 'er tea culture and technology, so as to correctly guide the production, consumption and circulation of Pu 'er tea. We should do a good job in three aspects: market access standard of Pu 'er tea, technical transformation of tea garden and building superior brands, and accelerate the construction of four aspects: marketing system, scientific and technological support system, quality standard system and management service system, so that a number of well-known brands such as "China Tea" and "Dayi" can further develop and grow, thus promoting the sustained and healthy development of Pu 'er tea industry.