Xinxiu Group was founded in 1998. The company is located in Pinghu City, Zhejiang Province, a famous luggage city in the country. After more than ten years of hard work, Xinxiu Group has developed into a professional market operation and technology company integrating industry and commerce. A comprehensive industrial group integrating investment, it owns more than 10 holding companies and more than 5,000 employees. It produces more than 10 million bags of various types annually and has sales revenue of several billion yuan. The company has long been committed to industry innovation leadership and industry platform services, and is working hard to become an international large-scale luggage industry group with world-class independent brands, and to become an innovator and leader in multi-brand global operations in the luggage field. Basic introduction Company name: Newcom Group Headquarters Location: Pinghu City, Zhejiang Province Date of establishment: 1998 Number of employees: more than 5,000 employees Corporate culture, business philosophy, leadership team, product series, Newcom, Hobie, Around, TianTian, ??development history, enterprise Honors, company resources, technical equipment, human resources, corporate culture adhere to the quality policy of "always innovate and strive for excellence", and providing customers with high-quality, practical travel luggage supplies and good services is the company's purpose from beginning to end. With its design concept and purpose of "environmental protection, fashion, business, leisure, and travel", Rookie Luggage is committed to developing a series of luggage products that have cultural connotations of the times, are beautiful and practical. Xinxiu now owns several major brands such as "NEWCOM", "HOBIE", "AROUND", and "Tamp; T". In addition to the newly opened multi-brand "Yukexing" luggage flagship store in Jiaxing Commercial Center, Zhejiang, it also has stores in Beijing, Nearly 20 brand flagship stores have been opened in Shanghai, Hebei, Inner Mongolia and other places. The "HOBIE" brand has set up national agents in more than 20 countries and regions around the world. At the same time, it has set up a HOBIE brand direct sales website in the United States, using Combining physical sales with online sales. Since its establishment, the company's leaders have led all new talents to keep pace with the times and work hard, and will "take the brand as the core and focus on management efficiency; take the market as the guide and industry as the backing; take the group as the main body and focus on accounting by unit; take the business as the core "To achieve ideals, create performance and serve society" is the mission of the company, and always regards "Let us experience success!" as the company's vision, actively guide employees to participate in corporate construction, and give full play to employees' subjective initiative. Strengthen the internal management of the enterprise, and at the same time advocate the concept of giving back to the society. We always take "taking from the society and giving back to the society" as our own responsibility, resolutely implement the spirit of "people-oriented, comprehensive, coordinated and sustainable scientific development concept, and build a harmonious society", and shoulder the responsibility of the enterprise. important social responsibility. Gradually established the corporate values ??of "establishing the management concept of 'innovation, dedication, integrity, and win-win', and realizing the four-dimensional integration of enterprises, employees, customers, and suppliers, and achieving win-win for all parties." Always innovating the business philosophy is the theme of Xinxiu Group. In order to make the company's products catch up with market trends, Xinxiu Group has invested 12 million yuan to introduce various design and R&D personnel and build an independent research and development center for the company. It develops 200 samples per week and every year. Launch hundreds of series styles to domestic and foreign customers. The Enterprise Technology Center has also established cooperative relationships with scientific research units such as Hangzhou Braun Company and Jiaxing University to strengthen development and technological transformation in new products, new materials, new styles, new processes, etc., so that Rookie's technical processing system is at the domestic first-class level. The company has always regarded "quality as the life of the enterprise" as its production philosophy. By establishing a luggage testing laboratory to test luggage raw materials and finished products, we invested 800,000 yuan to plan a luggage quality inspection center to provide reliable services for rapid economic testing of our company and the entire luggage industry. As an enterprise with a certain international reputation, Xinxiu Group has not forgotten its sense of social responsibility. In order to cope with the EU's "green barriers" and fulfill its environmental protection commitments, the company adheres to the principles of "clean production, energy conservation and consumption reduction; integrity and commitment, We adhere to the environmental innovation concept of "Shared Progress; Harmony, Health, and Sustainable Development" and strictly follow the requirements of ISO14001:2004 environmental management system standards to promote new thinking on cleaner production.

The Rookie Enterprise Standards also refer to the EU environmental regulations, which impose strict new requirements on environmental protection indicators such as formaldehyde, heavy metals, and azo-free, and stipulate that products must use new environmentally friendly materials. At present, Xinxiu Group is steadily promoting the transformation and upgrading of the enterprise based on the two-pronged approach of manufacturing and brand operation, developing from a manufacturing-based company to a brand-based operation company; from a purely export-oriented enterprise to the global market and domestic market. Market dual-core operation and development. Leadership Team The senior management team with Chairman Shi Jihong and President Zhao Xuequn as the core has an average age of 45 years old. They all have undergraduate degrees or above from prestigious universities and have received relevant professional training such as CEO training courses. They are energetic and united to lead the company. The company has moved from excellence to excellence, and is developing in the direction of building a multinational luggage enterprise group that integrates industry integration, standardized management, and international operations. Chairman: Shi Jihong, male, born in 1966, *** Party member, undergraduate, Vice Chairman of Luggage Branch of China Chamber of Commerce for Import and Export of Light Industry and Crafts, Executive Director of China Leather Association, Vice Chairman of Zhejiang Leather Association and Director of Luggage Committee, Pinghu Vice president of the General Chamber of Commerce and president of the Municipal Luggage Association. Product Series Newcom "Youke" is the flagship brand of Newcom Group. It has high reputation, stable brand image and many high-end customers. Every "Youke" luggage and trolley case enjoys a global warranty. The starting point determines the height. "Youke", which mainly produces high-end business travel luggage, has been widely recognized by customers in the industry for its excellent quality and excellent service. Its market share continues to expand, its brand reputation continues to rise, and its exquisite craftsmanship , light and durable texture, becoming the first choice for travelers and business people. Hobie: In 1950, an American young man named Hobart was exploring and innovating surfboards in his father’s garage. After polishing a balsa wood surfboard, he walked out of his father’s garage. Arrive at Laguna Beach. Standing on the balsa wood surfboard, he had a good time fighting in the waves. Unexpectedly, it was this initial exploration that brought about the industrial revolution of surfboards, and the "Hobie" brand was founded. Hobie's innovation continues for more than 50 years. Over the past half century, it has developed into the top water sports brand in the United States. In addition to being a pioneer in water sports equipment, Hobie is undoubtedly a leader in outdoor sports brands. Hobie's outdoor leisure luggage series has been favored by the majority of users due to its powerful functions and popular design styles. Hobie is not only a fashionable and energetic sports brand, but also an authentic American culture. It represents a healthy life attitude and a free sports spirit. In 2009, after nearly two years of negotiations, Rookie obtained the 20-year global franchise rights for Hobie luggage and officially signed the contract in Los Angeles, USA. In March this year, Rookie used the Hobie brand to participate in the largest "TRAVEL GOODS SHOW" in the United States in Las Vegas, USA. , was an instant success. The grand booth and exquisite exhibits were highly praised by the organizer, the American Travel Products Association, and was selected as the only "Best Booth Award" at this year's exhibition. For more than a year, Hobie's outdoor sports bags have been sold to more than 20 countries around the world. Around: Around is different from Newcom’s high-end business line. Just like its name, the “Around” series of bags is full of affinity. The affordable fashion bag line has expanded the scope of consumers for this brand, especially for people traveling abroad. For international students going to college or going abroad, its exquisite and neat design and simple and convenient functions make it an indispensable companion in study and life. TianTian (天天): Maybe everyone still has a vague impression of the classic advertising slogan "Success lies in every day, hard work lies in every day". The "Tiantian Luggage" brand began in 1987 and has become China's largest airline since its establishment. The factory specializing in box production reached its peak in the early 1990s. It was a very respectable thing for ordinary people to carry a flight box every day when they went out.

In 2010, Rookie bought the "Tiantian" trademark, conducted research and innovation on the basis of the old brand, and launched a newly designed "Tiantian" series of bags, injecting new vitality into the "Tiantian" brand and protecting the national brand. The new "Tiantian" is closer to the needs of modern consumers, more fashionable and personalized, and its continued glory is just around the corner. Development History In 1998, Mr. Shi Jihong and his three brothers founded Xinxiu Group. In 2001, Newcom Group proactively completed the domestic registration of Youke's "NEWCOM" brand and began to expand its own brand business. 2002 The "NEWCOM" brand of Newcom Group was registered in the United States, Europe and the United States. 2003 Xinxiu Group was the first to establish a luggage physics and chemistry laboratory in China to ensure that luggage quality control is rational and standardized and meets environmental protection requirements. 2004 Xinxiu Group passed the IS09001 international quality management system certification. Xinxiu Group participated in the formulation of the "Technical Guidelines for Exporting Plastic Spun Luggage and Bags" organized by the China Chamber of Commerce for Import and Export of Light Industrial Crafts. 2005 Xinxiu Group established a new industrial base in Lianyungang, Jiangsu Province and strategically deployed its manufacturing capabilities. 2006 Xinxiu Group passed the IS014000 international environmental management system certification. Xinxiu Group undertook and completed a major scientific research project in Zhejiang Province, "Supply Chain Management System under Dynamic User Constraints and Its Application in the Luggage Industry." Xinxiu Group participated in the writing of the "China Luggage Trade Development Report" organized by the Ministry of Commerce. 2007 Xinxiu Group was the first to establish the largest three-dimensional luggage logistics center in the country to meet the needs of multi-brand luggage at home and abroad; Xinxiu Group's Youke brand won the title of "China Famous Brand Product". Xinxiu Group participated in the formulation of the "Practical Manual on Quality and Safety of Export Luggage" organized by the China Chamber of Commerce for Import and Export of Light Industrial Crafts. 2008 The Youke brand under the Xinxiu Group has been selected as the "only designated luggage gift of the Boao Forum for Asia" for four consecutive years since 2008. Xinxiu Group has passed OHSASI8001 occupational health and safety management system certification. The R&D Center of Xinxiu Group was rated as "Zhejiang Provincial Comprehensive Technical Service Center for Small and Medium-sized Enterprises". In 2009, Xinxiu Group exclusively obtained the global luggage management rights of the American high-end brand HOBIE, and cooperated with famous foreign design companies to develop HOBIE products. Xinxiu Group's sales revenue reached 850 million yuan. 2010 Xinxiu Group participated in the formulation of the standard "Technical Requirements for Environmental Labeling Products for Bags" organized by the Ministry of Environmental Protection. Xinxiu Group was selected as the "Shanghai World Expo Licensee". Xinxiu Group acquires Tiantian Luggage, a nationally renowned hard case brand, to develop domestic and foreign hard case markets. The AROUND "face-changing" series of products under the New Show Group have completed the revolutionary innovation of replaceable front patches, and have obtained domestic and foreign patents. They have been highly recognized by domestic and foreign merchants at the Canton Fair. 2011 Xinxiu Group reached a senior partnership with the China Import and Export Fair (Canton Fair). Xinxiu Group's largest single-brand luggage multi-brand integrated store "Youkexing" in the country grandly opened in Meiwan Street, Jiaxing. The brand-new industry business model detonated the domestic luggage market. Xinxiu Group developed and patented the world's first suitcase trolley suitcase that can be boarded on board. The company's honor has already been awarded "China Famous Brand" and "Zhejiang Province Famous Trademark". The rookie luggage has become the only designated business luggage for the fifth China Private Enterprise Summit. In 2008, 2009, 2010 and 2011, it has been the only designated luggage for the Boao Economic Forum in Asia for four consecutive years. Gifts, in 2010, it won the title of licensed manufacturer of the Shanghai World Expo, and became the only designated luggage and gift supplier of the 2011 Canton Fair and the first batch of senior partners of the Canton Fair.

Standing director of the China Leather Association, Vice Chairman of the Luggage Branch of the China Chamber of Commerce for Import and Export of Light Industrial Crafts, Member of the Luggage Sub-Technical Committee of the China Leather Industry Standards Committee, one of the top ten enterprises in China's leather industry, won the title of "China's Leading Luggage Brand" in the national customer satisfaction evaluation Won the title of "National Customer Satisfaction AAA Enterprise in Luggage Industry". Vice Chairman Unit of Zhejiang Leather Association. Director Unit of Luggage Committee of Zhejiang Leather Association. Pinghu Star Enterprise. President Unit of Pinghu Luggage Industry Association. Won "Zhejiang Quality Award" in 2006. , Duxixin Luggage won the title of "Advanced Unit for Social Responsibility" in Pinghu City in 2007, and won the title of "China Famous Brand Product" in 2007. It has donated more than 1 million yuan to the Municipal Charity Federation as a special fund for aid and poverty alleviation to carry out poverty alleviation work in 2007 In 2008, it was rated as the "Pinghu Charity Love Award" by the Pinghu Charity Federation. In 2007, it was rated as an advanced enterprise in poverty alleviation in Pinghu City. In 2008, after the earthquake in Wenchuan, Sichuan, Rookie Bags donated 300,000 yuan to the Pinghu Charity Federation. cash to support the Sichuan earthquake relief, and organized employees to raise funds within the company to support the disaster-stricken areas in Sichuan. In 2008, 2009, and 2010, it became the only designated luggage gift for the Boao Economic Forum in Asia for three consecutive years. In 2010, it won the title of Licensed Manufacturer of the Shanghai World Expo. In 2010, it was selected Ranked as the top "small and medium-sized enterprise with the most investment value in Zhejiang Province" in 2011, it became the only designated supplier of luggage and gifts for the 2011 Canton Fair and the first batch of senior partner companies of the Canton Fair. The resource technology equipment company is based on independent innovation and establishes a corporate technology center. The technology center mainly focuses on the research and development of new products, new materials, new styles, new processes and other aspects to improve the core competitiveness of the company and provide preparations for expanding the domestic sales market of new talents and seizing the international high-end market. In order to strengthen product development and technological transformation, the enterprise technology center has established cooperative relationships with scientific research units such as Zhejiang University and Jiaxing University to strengthen the company's technical processing capabilities and make the company's technical processing system reach the domestic first-class level. It also provides a reliable basis for improving product quality. Guarantee, so that new products can show strong vitality and competitiveness in the same industry. The company now owns and applied for more than 30 patents, and has become a pilot enterprise for the provincial manufacturing information technology research project. At the same time, the company aims at the international advanced level, equipped with world-class production and testing equipment, and established a rookie luggage testing center. The company's products are produced using advanced foreign standards and have world-class production and testing equipment, including imported computer locomotives, large cutting machines, paper cutters, laminating machines, laminating machines, blister machines, and various specifications. Production equipment such as industrial sewing machines and nail machines, as well as a full set of testing and testing equipment such as tie rod testing machines, color fastness testing machines, temperature and humidity, vibration, mileage, and drop, to meet various production and testing needs. Human Resources The key to enterprise development lies in talents. Cultivating and creating a team of "innovative, dedicated, honest and pragmatic" talents is a reliable guarantee for the sustained and rapid development of an enterprise. While strengthening the introduction of talents, the company also actively carries out training for existing employees. At present, the company's annual investment in training accounts for about 0.5 of its sales revenue. The company emphasizes putting people first, applying what they learn, and creating a good working and learning atmosphere to ensure the stability of product quality. The company pays attention to talent training and sends senior managers to Zhejiang University, Shanghai Jiao Tong University and other universities for further study. It has established a strategic cooperation alliance with Taiwan Jianfeng Training Group and sends mid-level cadres to participate in professional training and development training in R&D, production, procurement, marketing and other areas every year. ; Hire tutors to give on-site lectures or training at the company, and continuously improve the quality of employees through different forms such as job technical competitions and labor competitions, so that the company's technology and management levels are always at the forefront.