A car logo is the soul of a car. Many times, when we like a car, we just like the brand and its logo. Especially for those luxury brands, the sense of honor that the car logo brings to you cannot be reflected in the engine, appearance, space, etc. As for Mercedes-Benz, as the originator of automobiles, many people must also want to know the story of its logo.

The founder of Mercedes-Benz - Karl Benz or Karl Benz. He founded the Mercedes-Benz Motor Company in 1883, and on January 29, 1886, the world's first car was born. , this car is a three-wheeled car.

Seven years later, Mercedes-Benz submitted a new trademark application for "ORIGINAL—BENZ+Gear". The English literal translation on the label is "Original Mercedes-Benz", and this logo is also the earliest recorded in all materials. Mercedes Benz logo.

The earliest Mercedes-Benz logo

After 1909, the Mercedes-Benz logo changed and was streamlined. The text content in the old logo was reduced to only the four letters "BENZ", and the gear-shaped outer ring that highlighted the mechanical feel of the old logo was replaced by a laurel wreath. In many motor sports, laurel wreaths are awarded to winning drivers, and in recent years, Mercedes-Benz has achieved good results in many competitions.

Surrounded by laurel wreaths

The Mercedes-Benz company we are talking about today was formed from the merger of Mercedes-Benz and Daimler in the early years. Before the merger of the two companies, they were independent operate and are competitors to each other. Daimler Motor Company was founded on November 28, 1890 by Gottlieb Daimler and Wilhelm Maybach. Daimler's first legally protected trademark began in 1899. The company proposed to use the abbreviation "DMG" of the company name "Diamler-Motoren-Gesellschaft" as a new trademark and received approval. From then on, the "DMG" trademark was officially Enable.

The name Mercedes is actually the name of the daughter of a customer of Daimler, and was registered as a trademark in 1902. After Daimler AG patented the Mercedes brand name, the company felt the need for a more distinctive trademark. So the prototype of the "Three-pointed Star" was born.

The earliest three-pointed star

In 1916, DMG registered a new version of the three-pointed star logo. This logo added a circular outline to the original three-pointed star logo. circle, and add the word "MERCEDES" at the bottom of the circle, and add four small "three-pointed stars" in the remaining blank positions of the circle.

Big three-pointed star with small three-pointed star

On June 28, 1926, DMG and Mercedes-Benz formally merged into "Daimler-Benz". According to DMG's According to the naming method of its automobile products, the automobile products produced by the new company are naturally named "Mercedes-Benz". This naming is used because "Mercedes" and "Mercedes-Benz" come from two different companies, which can reflect the balance and mutual respect between the two companies. In terms of style and content, the new version of the logo perfectly integrates the elements of the respective logos of the two companies before the merger. On the premise of retaining the circle and three-pointed star design in the Mercedes logo, the new logo also has the elements outside the three-pointed star. The laurel wreath element from the Mercedes-Benz logo is added to the round frame, and the English letters of "MERCEDES" and "BENZ" are also placed at the upper and lower ends of the round frame respectively.

There are many Mercedes, three-pointed stars, and laurel wreaths

In 1933, Mercedes-Benz designed a "simplified version" of the logo. There is no text on the logo, it simply retains the three-pointed star plus a circle, and the three-pointed star in this logo is obviously much longer than the previous one. Later, in 1989, the logo underwent another three-dimensional treatment, but the style remained unchanged. Since then, the logo has been used to this day.