The rare earth luminescent material industry is a technology-intensive industry that integrates comprehensive process technologies from multiple disciplines such as crystal structure, solid chemistry, surface chemistry, colorimetry, and gas discharge. The success of its products R&D is based on a large amount of technical reserves and experience accumulation.

The company has 60 R&D technicians, accounting for 22.99% of the total number of employees. The company currently has 2 invention patents, 1 exclusive use right, 5 utility model patents, 19 patent application rights, and 26 non-patented technologies and formulas. In the future, with the continuous development of the rare earth luminescent material application industry, the company's technical reserves and technological leadership will be further revealed and strengthened. The company presided over the revision of all 7 national standards "Rare Earth Three Primary Color Phosphors for Lamps and Their Test Methods", and participated in the formulation of 3 national standards "Rare Earth Yellow Phosphors for White LED Lamps and their Test Methods". The standard revised by the company was awarded the "Technical Standards Excellence Award" by the National Rare Earth Standardization Technical Committee in November 2009. In addition, the company also participated in the formulation of the industry standard "XB/T220-2008 Cerium and Terbium Oxide" in the upstream rare earth separation industry and the revision of the national standard "GB/T16482-2009 Fluorescent Grade Yttrium Europium Oxide". As a leading enterprise in the domestic rare earth luminescent materials industry, the company's output reached 1,040 tons in 2009. Its products are used in products of many well-known international and domestic lighting manufacturers, such as General Electric Lighting, Osram, Philips Lighting, Toshiba Lighting, Sherlight, and Foshan Lighting. , Opple Lighting, Sunshine Lighting, etc., " " is highly praised and recognized by many customers at home and abroad.

In April 2007, the "Keheng" brand was rated as "Guangdong Province's Excellent Independent Brand" by the Guangdong Enterprise Federation and the Guangdong Entrepreneurs Association; in December 2009, the company's rare earth luminescent material products for energy-saving lamps It was rated as a "Guangdong Province Famous Brand Product" by the Guangdong Province Famous Brand Product Evaluation Center; in March 2010, " " was recognized as a "Guangdong Province Famous Trademark" by the Guangdong Province Industry and Commerce Bureau. The company implements an expert marketing model. R&D technicians participate in the product sales process, cooperate with sales staff to publicize and promote product technology, and respond to customer questions and usage feedback in a timely manner and adjust product performance to keep sales and R&D close. combine.

For the company's key customers, R&D technicians will provide technical guidance. Based on the company's strong R&D strength and large-scale production platform, through efficient organization, scheduling and operation management, the company can meet the requirements within 72 hours. The personalized product needs of downstream customers enable the rare earth luminescent materials produced by the company to be better integrated with downstream customer products to achieve optimal use efficiency.