Self-adhesive label material is also called self-adhesive label material. It is a composite material with paper, film or special materials as the fabric, adhesive on the back, and silicon-coated protective paper as the base paper. Due to the variety of coating technologies, self-adhesive materials are formed into different grades. The development direction is from traditional roller coating and blade coating to high-pressure cast coating to ensure the uniformity and sensibility of coating to the greatest extent. , to avoid the generation of bubbles and pinholes and ensure coating quality. However, the domestic technology of cast cloth coating is not yet mature, and traditional roller coating is mainly used in China. In the 1930s, self-adhesive materials were first used in the United States. Due to the expanding demand for this special composite material, self-adhesive printing has gradually evolved into an independent printing field. Self-adhesive label printing is engaged in domestic and foreign There are more and more companies. As far as our country is concerned, the unprecedented development of the printing industry in terms of production scale, technical level, market space, etc. has driven the development of self-adhesive printing and has reached an unprecedented level.

According to statistics, in 2011, my country's label market output value was 23 billion yuan, and label output was 3 billion square meters, an increase of 21.1 and 20.0 respectively compared with 2010 (the label market output value in 2009 was 19 billion yuan , label output is 2.5 billion square meters). In the same year, my country's labels accounted for 6.4% of global label production. Therefore, my country's self-adhesive label market has great potential. The earliest self-adhesive was produced in the hands of a chemist from 3M Company in the United States. It was in 1964. At that time, when he was studying various adhesive formulas, he formulated a new type of adhesive that was highly viscous but not easy to solidify. Use it to stick something on and it can be easily peeled off even after a long time. At that time, people thought that this kind of adhesive would not be very useful, so they did not pay attention to it. In 1973, a new tape product development team of 3M Company applied this glue to the back of commonly used trademarks, and then attached a piece of paper coated with a trace amount of wax to the glue. In this way, the world's first trademark paper was born. As a result, people gradually discovered the role of self-adhesives, and more and more people used self-adhesives.