The trademark logo of Heilan House is Heilan House;

Heilan House is headquartered in Jiangyin City, Jiangsu Province, China. It mainly uses a chain retail model to sell men's clothing, Accessories and related products. On April 11, 2014, Heilan House officially landed on the A-share market, with the stock code: 600398; on December 29, 2015, according to statistics released by Standard & Poor's, the market value of Heilan House Co., Ltd. exceeded 600 billion RMB (approximately US$9.498 billion); as of June 30, 2018, the number of Heilan House brand stores has reached 4,694.

Extended information:

Heilan Group President Zhou Jianping went to Japan for market inspection. During his stay in Japan, he was deeply impressed by the rich varieties, popular prices, and mass-market self-selected purchasing methods of Japanese clothing brands. After returning to China, Zhou Jianping launched this clothing sales model for mass consumption in China and established Jiangyin Hailan Zhijia Clothing Co., Ltd. In September 2002, the first store of "Heilan Home" - Nanjing Zhongshan North Road store officially opened.

In the China Clothing Network Ceremony, Heilan House won the title of "Top Ten Influential Clothing Brands in 2016". In March 2017, Heilan House was selected into Brand Z's "Top 100 Most Valuable Chinese Brands in 2017" list with a brand value of US$868 million.

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