Founded in 1907, ROSSIGNOL is a well-known foreign brand. It operates more than ten RISPORT brands, including CLEVELAND, a well-known golf brand, LOOK, a side-by-side fancy skater, tennis and rackets. Rosino is also the kingdom of winter sports equipment, specifically, it is synonymous with skiing. It is not only the largest manufacturer of winter sports equipment in the world, but also in the forefront of a series of sliding sports equipment including skiing, skating, water skiing, surfing and roller skating. ROSSIGNOL has not yet registered its Chinese trademark, and some so-called specialty stores in China generally use homophones such as Rosganou, Luo, Rusinou and Jinji. So how did Rossignol, the world's top selling ski equipment brand, get the name "Golden Rooster" in China? The ancestors of the French are Gauls. In Latin, Gaul means rooster. In this way, the French have a nickname of "Gaul rooster", and the territory of China is also called "Oriental rooster" because it is similar to rooster. China and France only give people a natural sense of closeness from nicknames. Although there is a time difference of more than seven hours between the two cocks, and when the sun goes down in the west, it is the time when the rising sun in the east is about to come out, but starting from the instinct of "cock crowing", they both shoulder the sacred mission of calling for light. In this sense, the Chinese and French people have a common experience that makes the world full of vitality. Perhaps this is also the historical necessity that two big countries with a long cultural tradition reflect each other. Therefore, when Rossignol first entered China, he was called "rooster" by Hong Kong people. Then, as 1924 Chamonix at the foot of the French Alps is about to host the first Winter Olympics, Mr. Rosino thinks it is an opportunity. He tries his best to persuade the organizing committee to let Rosino snowboarding successfully enter the Winter Olympics. After that, Mr. ROSSIGNOL started a series of sponsorship activities to let the best athletes use the best skis and create the best results. Finally, in 1937, Rossignol snowboarding became the world champion together with Emile Correze. 1 1 years later, henri oreiller won the first gold medal in the Winter Olympics for France, which greatly inspired the confidence of the French people after World War II. Of course, he used a Rosino snowboard. Afterwards, every year in the world-class skiing competition, the athletes sponsored by Golden Rooster Company won the gold medal, the ROSSIGNOL brand gradually established the position of the world's top ski equipment manufacturer, and the rooster became the "Golden Rooster"! Therefore, in order to make skiers all over the world enjoy skiing, Golden Rooster Company specially launched a series of Golden Rooster Spiritual Events from 1999 to 2005. Each snowboard not only adopts the latest technology and the most perfect design, but also has the sign of "Golden Rooster" on the head of each snowboard!