Source: Shenzhen Shangteng Network Whole Network Promotion With the development of the Internet era, many enterprises have begun to join the Internet and want to find a foothold. But how to promote corporate brands and build brand image online? Not much nonsense. Shangteng's whole network promotion has summarized 14 promotion methods in detail.
1. Search engine marketing
The main methods of search engine marketing include: bidding ranking, classified directory login, search engine login, paid search engine advertisement, keyword advertisement, search engine optimization, address bar search, website link strategy
2. Question and answer marketing
Online knowledge marketing is based on Baidu's "Know" and "Encyclopedia" or the self-built question and answer section of enterprise websites.
3. Video Marketing
"Network video marketing" refers to the marketing means that enterprises put all kinds of video clips on the Internet in various ways to achieve the purpose of promoting corporate brands, products and service information.
4. Network picture marketing
Network picture marketing means that enterprises spread designed and creative pictures on various forums, spaces, blogs, instant chats and other tools or through search engines.
5. Soft text marketing
Network soft text marketing, also known as network news marketing, disseminates some expository, newsworthy and propagandistic articles through online portals, local or industry websites and other platforms, including some online news articles, in-depth reports, case analysis, etc., and timely and comprehensively reports relevant information such as enterprises, brands, people, products, services, and activities in the form of news reports.
6. Blog marketing
When it comes to blog marketing, everyone should be familiar with it. Blog was one of the hot marketing platforms of that year, and even today, its advantages are still irreplaceable. Blog platform is born with high weight, and the content published in blog is easier to be included and ranked, which is an effective supplement and extension of seo of enterprise website.
7. Instant messaging marketing
IM marketing, also known as instant messaging marketing, is a means for enterprises to help them promote their products and brands through instant messaging tool IM.
8. Viral marketing
Viral marketing is a common online marketing method, which is often used for website promotion and brand promotion.
9, BBS marketing
BBS marketing, also known as forum marketing, is to use the forum as a network communication platform to spread the information of corporate brands, products and services through words, pictures and videos.
1. Chat group marketing
Chat group marketing is an extension of instant messaging tools, specifically, it uses the group function in various instant messaging software to launch marketing.
11. Network event marketing
Network event marketing is a marketing communication activity in which enterprises and organizations mainly use the network as a communication platform, and through careful planning and implementation of events that can make the public directly participate in and enjoy the fun, and through such events, they can attract or divert the public's attention, improve and enhance the relationship with the public, shape the good image of enterprises and organizations, and seek greater effects of enterprises.
12. Online word-of-mouth marketing
Online word-of-mouth marketing is a new marketing method that organically combines traditional word-of-mouth marketing with network technology, and it is characterized by interactive and convenient application of the Internet.
13. RSS marketing
14. SNS marketing
SNS, the full name of which is SocialNetworkingServices, namely social network site services, such as Renren.com and Kaixin.com, are all SNS websites.