"Advertising Law of the People's Republic of China"

(1) General category of titles:

1. Avoid subjective words, such as " "Shocking appearance", "shocking", "actually", "actually", "dare", etc. The title must not use words that insult individuals, nations and countries.

2. It is prohibited to use "best", "best", "gold medal", "famous brand", "excellent", "senior", "best", "most profitable" and "super profitable" , "first", "only", "latest", "highest", "first", "superstar", "famous", "first brand" and other absolute and exaggerated terms.

3. Advertising slogans with content showing off wealth such as "luxury", "supreme" and "top enjoyment" are prohibited from appearing in various advertisements.

(2) Industry general category

1. Education category:

(1) Admissions advertisements for private schools and training institutions. “The most popular ones” must not appear in advertisements. Words such as "good", "senior teacher", "famous brand" etc.

(2) Admission advertisements or brochures for cultural guidance. The words “best”, “best”, “gold medal”, “famous brand”, “excellent teachers” and “senior teachers” are not allowed in the advertisements. and other terms.

2. Real estate category:

(1) The use of promotional words must be standardized: it is stipulated that there are some restricted areas in the use of words in real estate advertisements: No. 1, only, chief, and building king are not allowed. , top quality, champion, out-of-print and other absolute and exaggerated expressions of real estate projects and similar words;

Comprehensive evaluation of real estate projects such as comparisons and rankings that have not been confirmed by the government or government functional departments shall not appear ;

Disguised financing content such as financing, return-on-cost sales, and after-sales leasing is not allowed, there are no promises of appreciation or investment returns, and no feudal superstitious content such as Feng Shui or divination is allowed.

(2) Do not abuse the lowest price to attract customers: it is stipulated that if the words "starting price", "lowest price" and other words are used to describe the real estate price, the font and size should be the same; for the use of "fixed price", "clearing price" "" and other words to describe the price of real estate, if it is only the price of a specified house, it must be clearly stated, otherwise it will be deemed to refer to the price of all houses for sale.

(3) Cosmetics: It is stipulated that "quickly repair skin damaged by ultraviolet rays", "results within x days", "comprehensive upgrade", etc. are all listed as prohibited words.

(3) Prohibited words in social life

1. Do not use "best", "best", "most famous", etc. when reporting various facts, especially products and commodities. Words with strong evaluative color.

2. Medical reports must not contain words such as "best curative effect", "radical cure", "safe prevention", "safe and without side effects", etc. Medical reports must not contain "medicine can cure the disease" and "invalid refund" Words such as "insurance company insurance", "latest technology", "highest technology", "most advanced manufacturing method", "king of drugs" and "national new drug".

3. For people in the literary and artistic circles, do not use words such as "actor", "movie queen", "superstar", "king", etc. Generally, "persons in the literary and artistic circles" or "famous actors" and "famous artists" can be used. .

4. Do not use adjectives such as "in person" when reporting on various activities of leading comrades at all levels.

5. Slang, swear words, slang, etc. should not be used in Xinhua News Agency releases. If such words cannot be used in quotations, they should be marked in brackets. , indicating its connotation. In recent years, "SB", "TMD" and "NB", which are newly coined after abbreviating swear words in Internet slang, are also not allowed to be used in reports.

Extended information

The "Advertising Law of the People's Republic of China" was adopted at the 10th meeting of the Standing Committee of the Eighth National People's Congress of the People's Republic of China. Passed on October 27, 1994, it is hereby promulgated and shall come into effect on February 1, 1995.

On the afternoon of April 24, 2015, the third draft of the revised Advertising Law was voted and approved at the 14th meeting of the Standing Committee of the National People’s Congress. A new provision in the voting draft stipulates that those who use the Internet to publish advertisements without clearly indicating a closure sign to ensure one-click closure will be fined not less than 5,000 yuan but not more than 30,000 yuan.

The new advertising law makes it clear that no unit or individual may send advertisements to the person's residence, transportation, etc. without the consent or request of the person concerned, nor may they send advertisements to the person by means of electronic information.

Advertisements published in the form of pop-ups and other forms on Internet pages should be clearly marked with a closing sign to ensure one-click closing. Violators will be fined not less than 5,000 yuan but not more than 30,000 yuan.

On the afternoon of April 24, 2015, the Standing Committee of the 12th National People’s Congress voted to pass the newly revised Advertising Law. The new law clarifies that advertisements must not contain false or misleading content, and must not deceive or mislead consumers. It is prohibited to publish tobacco advertisements in mass media or public places; it is prohibited to use advertisements for other goods or services and public service announcements to promote tobacco product names, trademarks, etc.

Advertising Law of the People's Republic of China