Luckin Coffee

Luckin’s logo is a blue and white deer. Deer belong to the Artiodactyla family, with approximately 52 species in 16 genera. Look at Luckin Coffee’s logo. The antlers are bifurcated, longer and arc-shaped, which is in line with the characteristics of sika deer antlers. “The body of a horse, the tail of a sheep, the side of the head is long, the legs are high and the speed is high. The male has antlers, which are resolved during the summer solstice, and are as big as Xiaoma, yellowish leukoplakia. "

Luckin Coffee (China) Co., Ltd. was established in March 2018 with a registered capital of US$2.05 billion. Its legal representative is Guo Jinyi, and its business scope includes cafe services; Retail sales of prepackaged foods such as pastries and bread (including refrigerated and frozen foods), etc. Tianyancha shows that the company is held by Luckin Coffee (Hong Kong) Co., Ltd. 100%.

The “Deer Tea” trademark applied for by Luckin Coffee this time may be related to the previously launched Fawn Tea. As a strategic tea product of Luckin Coffee, Xiaolu Tea was officially launched nationwide on July 8, 2019, and was launched online through Luckin Coffee offline stores.

On September 3, 2019, Luckin Coffee announced that it would spin off Xiaolu Tea and become an independently operated brand. Brand-new designs have been carried out in terms of store design, logo, spokesperson, etc.