Origin of the LOGO

The facial makeup in the South Beauty LOGO is taken from the face-changing character Liu Zongmin in Sichuan Opera. He is a general under Li Zicheng. He is brave and witty and is praised by the people. "Martial God of Wealth" means attracting wealth and exorcising evil spirits. South Beauty chose this face mask recreated by a world-famous graphic design master as the company's LOGO, aiming to use a modern spirit to inherit and promote China's 5,000-year-old cuisine. culture, and use wisdom, courage, and willpower to build a world brand in the Chinese catering industry during the company's growth process.

LOGO pattern

The yellow "human" shape in the center of the face and between the eyebrows represents South Beauty's people-oriented, humanistic management, and management ideas that embody emotion and reason. The eyes are like turtles. The eye symbolizes the longevity of South Beauty's enterprise and the health and safety of its employees. The pattern of "Ruyi" from both sides of the horn to the forehead represents the good fortune and prosperity of South Beauty. The pattern on the chin and mouth is like a gold ingot, symbolizing the prosperity of South Beauty and its abundant financial resources.

LOGO color

Red: Symbolizes strength, creativity and enterprising spirit, represents the courage and challenging spirit of South Beauty, indicates that South Beauty will never compromise in the face of difficulties, and also represents that South Beauty is a A team with strong vitality. Black: It is a color of personality and dignity, both modern and classic. It is a fashionable color all over the world. It represents the dignity and fashion of South Beauty. White: It is a symbol of perfection and ideal, representing that South Beauty will always pursue perfection and create perfection in the process of leading the new fashion of catering culture. Yellow: It is a symbol of harvest, representing that South Beauty will continue to create value and wealth for society.

LOGO meaning

"Qiao" represents fashion and elegance, and "Jiangnan" means that the food environment we provide our customers is a space that is "not Jiangnan better than Jiangnan". We combine the beauty of the water town with the The softness, the enthusiasm of the southwest, and the vigorousness of the north are organically combined, perfectly combining the spatial art environment with the traditional food culture. Through Chinese and Western food techniques, Chinese and Western business concepts are integrated into one, forming a unique catering culture. In the fashionable, elegant and respectful environment of South Beauty, you will feel the comfort and tranquility that are rare in the city