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Is the trademark changed or renewed first?
When a trademark expires, it is generally more common and appropriate to apply for trademark renewal than to re-apply for trademark registration.

Trademark renewal refers to applying for an extension of the registration period before the expiration of the trademark registration period. Through trademark renewal, you can continue to maintain the exclusive right to use the trademark.

Compared with re-applying for trademark registration, trademark renewal has the following advantages:

1. Protection of trademark rights and interests: Trademark renewal allows you to extend the registration period of a trademark and protect the brand image and goodwill you have established in the market. You can continue to use and protect the trademarks that have been established in the market.

2. Simplified procedures: Compared with re-applying for trademark registration, trademark renewal is simpler and faster. You don't need to resubmit all the materials and information of the trademark, you just need to provide specific renewal documents and pay the corresponding fees.

3. Economic benefits: The cost of trademark renewal is usually lower than the cost of re-registering a trademark. You can save time and cost while protecting trademark rights.

It should be noted that trademark renewal needs to be applied within a certain period before the trademark expires, and the specific period and procedures may vary from country to country. If you miss the application period for trademark renewal, you may have to apply for trademark registration again.

The best way is to consult a professional trademark agency or lawyer before the trademark expires, and understand the requirements and procedures for trademark renewal in specific countries or regions, so as to ensure that you can apply for trademark renewal in time and protect your trademark rights and interests.

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