In short, using Latin letters is more convenient for exploring overseas markets. It should be noted that the actual names do not use capital letters. These businesses just use capital letters in their logos. For example, Sony, whose English name is Sony, only uses a capital font, SONY, in its brand logo. The same goes for Sharp, whose English name is actually Sharp. The reason for using uppercase fonts in the logo is that it is more stable and beautiful, giving people a reliable feeling. It can be regarded as the culture and aesthetics of the enterprise. And this will change, not be set in stone. Taking Sony as an example, its earliest logo did not use an all-capital letter design. "People go to higher places, and water flows to lower places." Everyone hopes to be connected with better things, and brands are no exception.