1. A trademark is not necessarily a brand, and a brand is not necessarily a trademark; a trademark can become a brand after successful operation, and a brand can become a brand without registration. A brand can have multiple registered trademarks, such as Tencent, Baidu, Coca-Cola, etc. Registered trademarks are an important part of brand protection. The two complement each other and are independent of each other.

2. A brand is determined by its trade name, personal charm, reputation and operating conditions of manufacturers or service providers, quality of products or services, after-sales service, social recognition, registered trademarks and many other factors. , and a trademark is a right that is approved for registration after the applicant (corporate legal person or individual, other organization, etc.) submits a trademark registration application to the State Trademark Office and, after review, it complies with legal provisions and does not conflict with previous rights. Brands need to be operated and trademarks need to be registered.

3. The scope of application of registered trademarks is nationwide (excluding Hong Kong, Macao and Taiwan). Registered trademarks are to better protect the brand. From the early days when the concept of intellectual property was introduced to our country to the end of the 20th century, the phenomenon of free-riding on maliciously registered trademarks was widespread. Many brands that had been in operation for more than ten or even decades were maliciously registered. Due to the weak awareness of rights protection and the lack of relevant evidence, the phenomenon was in vain. You waste your efforts to let others succeed, and you have to pay sky-high royalties. The principle of trademark protection in my country adopts the first-to-register principle, that is, whoever registers first has the rights. Theoretically, for preemptively registered trademarks, the original well-known trademark (brand) rights holder has sufficient evidence to prove that he can fight for the rights, but in practice the chance of fighting for the rights is slim. The future market competition is the competition of intellectual property rights. Having a strong awareness of the protection of independent intellectual property rights and adopting scientific strategies will surely lead to a steady appreciation of the brand value. There is no way out for copycats; mastering independent property rights will win the future.

Rough analysis, please correct me!