On the idle fish platform, a seller told reporters that a box of the seventh-generation Wuliangye liquor only sold for 100 yuan. When asked by a reporter whether the wine is genuine, the seller said, "If it is genuine, go to another home". There is also a seller who sells Wuliangye liquor with an annual output of 1985, saying that "each bottle can be mailed in 58 yuan, and a single bottle can be sent", and assured reporters that "things are as shown in the picture, don't worry". A well-known liquor brand agent told the reporter that the normal price of a bottle of Wuliangye liquor with an annual output of 1985 ranges from 5000 to 10000 yuan, and the two bottles of liquor bought by the reporter for more than 1000 yuan are undoubtedly fake.
On the transfer platform, a bottle of "Tian Fei Maotai" liquor was only sold in 300 yuan, and the seller told the reporter that the product was "high imitation wine, not genuine". There are also sellers selling expired milk powder and expired snacks. On the transfer platform, the reporter saw a seller selling expired baby milk powder in batches, with 0-6 months baby 1 barrel expired milk powder in 50 yuan and 02-36 months baby 65438+20 yuan, and the transaction records have been obtained.
Pirated online classes, online game packages, etc. It is also heavily traded. The reporter saw on the idle fish platform that many popular courses such as VIPKID children's English were recorded and resold in batches at low prices. On the transfer platform, some game package codes that should be obtained mainly through in-game extraction, such as QQ Speeding Mobile Games, are sold for 35 to 50 yuan. The reporter found that the average daily shipments of some sellers ranged from tens to hundreds.
In addition, there are sellers reselling genuine empty bottles, packaging boxes and handbags on the second-hand platform. Empty brand milk powder cans, advanced eye cream bottles, famous wine bottles, boxes. There are countless similar incidents. The reporter found that these items, which were originally banned from trading because they were listed as manufacturing and selling fake high-risk goods, were hot on the platform.
The insiders believe that behind the relevant chaos are reasons such as poor supervision, improper marketing and insufficient protection.
Platform supervision can be easily bypassed. According to the reporter's combing, platforms such as idle fish and transfer have regulations on the restricted areas for commodity release, such as: drugs and medical devices are prohibited from being released; Information such as food that requires qualification access, including infant food, milk powder and health care products. , is strictly prohibited; It is forbidden to publish and trade any articles that infringe on the intellectual property rights of others; It is forbidden to publish and sell counterfeit goods and high-risk goods, and the sale of expired food, counterfeit goods and inferior goods is also strictly prohibited by relevant laws and regulations, but related items are still publicly traded.
In view of the frequent disputes, the idle fish platform has introduced sesame credit and Taobao user level one after another, formulated the idle fish convention and issued relevant management norms. A "small court for idle fish" has also been set up, hoping to solve the dispute through the number of votes of users who meet certain conditions within a certain range. But the reporter learned that the effect is still limited.
In addition, some platforms have insufficient self-inspection ability for sellers who manufacture and sell fakes, and the situation that fakes are not removed for a long time after being discovered has also been criticized by users. "It is difficult for idle fish to judge and supervise high imitation goods. Some businesses have registered trademarks, and we can't handle them. We can only analyze it according to factors such as the quantity and price of goods, and it is best to let the court decide. " Alibaba legal staff said.
The development of Internet is both an opportunity and a challenge. While enterprises are developing, they are also facing the threat of many fakes. Because there are a large number of trading platforms, it is not very convenient to manage. As the relevant staff said, some merchants of counterfeit goods have registered trademarks. Therefore, one of the ways for enterprises to avoid counterfeit goods is to register all their trademarks as much as possible. All-class registration is the best guarantee for trademarks.