vetements, a new fashion force from France, was founded by Georgian design designer Demna Gvasalia and a named designer. Long sleeves were a signature of his family.

Vetements was founded by two brothers, Guram Gvasalia and Demna Gvasalia. Less than three years after its establishment, it has entered more than 200 stores around the world and produced one trendy style after another: the "DHL" yellow T-shirt , black raincoats with "Vetements" on the back, pullovers, and jeans that fashion bloggers wore to "show off" at fashion week last year, etc.

Extended information:

Brand Story

In the beginning, VETEMENTS was a weekend project, an anonymous and faceless unit, and everyone also worked in other fashion houses. , self-promotion outside is not allowed. Until he graduated from the Royal Academy of Fine Arts in Antwerp and worked for Louis Vuitton and MMM, Gvasalia, who came from the former Soviet Union of Georgia, was willing to be the buffoon in public.

But he stated that he is only a brand spokesperson, not a creative director. In fact, until the summer of 2014, basically no one knew what kind of gourd and medicine were sold behind VETEMENTS's clothes. While the veil of secrecy is not an intentional marketing ploy, the anonymity does benefit the brand because it helps focus on the clothes rather than the person who created them.

In this way, the collective spirits of VETEMENTS gradually formed a new underground fashion force in Paris.

Baidu Encyclopedia-VETEMENTS