As long as the funds are in place,

1. Charge per impression

cpm advertising (cost per mille/cost per thousand impressions): cost per thousand impressions . The cost per 1,000 impressions of an ad banner. CPM is one of the most commonly used online advertising pricing models.

cptm advertising (cost per targeted thousand impressions): Cost per thousand impressions for targeted users (such as targeting based on demographic information). The difference between cptm and cpm is that cpm is the number of impressions for all users, while cptm is only the number of impressions for targeted users.

2. Charge per action

CPC advertising (cost-per-click): The cost per click. You are charged based on the number of times your ad is clicked. For example, keyword advertising generally adopts this pricing model.

ppc advertising (pay-per-click): It is an online advertising pricing model that pays based on the number of users who click on the advertisement or email message.

CPA advertising (cost-per-action): cost-per-action, that is, a pricing model based on the action taken by each visitor on online advertising. There is a special definition for user actions, including forming a transaction, obtaining a registered user, or a click on an online advertisement, etc.

cpl advertising (cost for per lead): Commission is paid based on successful registration.

ppl advertising (pay-per-lead): A pricing model that pays for each lead generated through online advertising. For example, an advertiser pays an ad server when a visitor clicks on an ad and completes an online form. This model is often used in the commission model developed for affiliate websites in the online membership marketing model.

3. Pay per thousand clicks

To put it simply, it is the fee charged for every thousand times the advertisement is displayed. (Both valid and invalid are counted)