Overnight, all kinds of milk tea shops have sprung up like mushrooms after a rain, causing many hot-headed people to blindly follow the trend. Running a milk tea shop is not a simple matter. It is not just as simple as preparing milk. A profitable store must consider many aspects. Now we will talk about several issues that need to be paid attention to when running a milk tea store for your reference. 1. Location selection When opening a store, location selection is very important. The main consumer group of the milk tea shop is still relatively young, so the location should be selected in places where there are many young people, such as pedestrian streets, schools, and large Internet cafes. 2. Store image first, whether the store image is consistent with product positioning. That is, your store image design and decoration must be consistent with the positioning of the products you sell. If you are selling high-end products, then your store design and decoration must meet the requirements of this grade. Second, whether the store image can help your product sales. That is, whether the store image, interior decoration design, lighting installation, etc. can provide certain help in selling your products. Different color lighting effects will bring different psychological hints to customers, and will also affect customers' consumption psychology. 3. Product quality and taste The importance of product quality and taste to a milk tea shop is self-evident. If you don’t pay attention to product quality and taste, you will eventually struggle to make progress and fall short. Therefore, the quality and taste must conform to the consumption level of modern people. 4. Sales atmosphere With the development of society, people's living standards are getting higher and higher. Natural consumption requirements are also demanding, not only product quality but also service. Therefore, the service requirements are also high. 5. Product innovation is a passport to advance into the new era; it is the soul that a store relies on for its lasting survival. Therefore, the product needs to be continuously upgraded. It can not only retain old customers but also attract more new consumer groups. 6. Rent and transfer fees. In recent years, there have been a lot of real estate speculators, as well as shop speculators. Nowadays, slightly better shops on the market require transfer fees, and the prices range from a few thousand to tens of thousands. For example, the shops in the pedestrian street in the city center have The transfer fee is as high as hundreds of thousands. Then there is the rent. Some people use nearly half of their turnover to pay rent, another quarter of the turnover is used for the cost of raw materials, and one-fifth of the turnover is used for labor, water and electricity in the operation process. Fees and other costs are basically left. Therefore, do not underestimate the pressure of rent. Suggestion: The rent should not be higher than 20% of the turnover, preferably less than 15%. When negotiating the contract with the landlord, pay attention to the following issues: 1. Estimation of rental costs. (Investigate the approximate rents of nearby stores and the rents you can afford. At least you will have a good idea when talking about it.) 2. Establish an initial good relationship with the landlord. (Remind the landlord that a good store can increase the value of his house, and restrain the landlord from raising the rent with stability and security.) 3. If there is public construction nearby that affects the store's business, you can ask for a rent discount. . 4. Negotiate additional conditions. (Mainly the repair of some basic facilities, understand the existing situation in the store, and through negotiation, require the landlord to carry out basic renovations before renting, or require the landlord to bear the corresponding demolition and construction costs.) 5. Responsibility. (When the business is unable to open due to natural disasters, man-made disasters, etc. that are not our responsibility, the rent will not be calculated until the store is renovated.) Suggestion: Before signing a formal agreement, you must ask the government agency or government agency to find out the owner of the reserved store location. Name, store size, lessee's lease term and rent and other relevant information, verify that the situation is true before signing a contract. Brands such as: Yizhan Tea, Sunrise Tea House, Chazao Black Tea House, and Dakasi are all doing well in all aspects! You can learn from their experience. Milk Bear milk tea brand franchise! !