Jinshang Bank is a regional joint-stock city commercial bank. It is a provincial financial enterprise and was established on the basis of Taiyuan City Commercial Bank. Jinshang Bank Co., Ltd. (referred to as JINSHANG BANK CO., LTD in English) was formally established on February 28, 2009 with the approval of the China Banking Regulatory Commission. The plan proposed at the beginning of preparations to focus on private capital was not adopted, and the establishment of Jinshang Bank established the status of government holding.

In accordance with the deployment of the Shanxi Provincial Government, Jinshang Bank will complete the "three-step" development strategy of completing the layout of outlets in the province, gradually expanding its reach outside the province, and choosing opportunities to be publicly listed in domestic and overseas capital markets.

On March 9, 2020, the "2019 China Banking Industry Top 100 List" was released, and Jinshang Bank ranked 68th.

Introduction to Shanxi merchants

Shanxi merchants refer to Shanxi merchants, and the abbreviation of Shanxi is "Jin". Shanxi merchants pioneered the ticket number in Chinese history. "Ticket number" was a way for merchants to do business at that time. The trade routes were far away and connected all over the world. It was once prominent in Chinese history. To this day, there is still a saying that "Shanxi people are good at doing business and managing money".

Shanxi merchants originated from Yu Shun and flourished in the Ming and Qing Dynasties. They dominated the business world, spanned Asia and Europe, created numerous financial firsts, led China's commercial and financial revolution, and made Shanxi the birthplace of China's finance. The accounting bureaus, ticket numbers and other financial institutions created by Shanxi merchants are called "Shanxi Bank" by Westerners. City commercial banks are an important part of the banking system and an important force in supporting and promoting local economic development. They are also a key link in the current financial reform. Shanxi Provincial City Commercial Banks have continuously deepened reforms, strengthened management, and made important contributions to economic and social development.

Market positioning

Support small and medium-sized enterprises, support advantageous enterprises, participate in major projects, and serve urban and rural residents. The Jinshang Bank logo was designed by Dongdao.

Logo composition

The logo is composed of ancient coins with "inner square and outer circle" and the Chinese and English characters of "Jinshang Bank". The ancient coins use traditional red as the main color, and are composed of five colors: red, purple, yellow, green, and brown and 80 modules from all directions.

The shape of the ancient coin is derived from the Yuan coin of the ancient Wei Dynasty in the Three Jin Dynasties, which symbolizes the long historical origin of Shanxi Merchant Bank.

The inner shape shows Jinshang Bank’s business ethics and standards of justice and profit, and its prudent risk control philosophy. The dynamic circular outline, colorful colors, and digital modules not only condense inward, symbolizing the strong vitality, cohesion and creativity of Jinshang Bank, but also extend outwards, symbolizing Jinshang Bank’s integration with the world and its roots in Shanxi. , facing the whole country, daring to compete, being good at competition, striving to become stronger and bigger with vigorous vitality and entrepreneurial spirit.