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At the third China International Import Expo, luxury car brand Genesis debuted its three overseas heavyweight models. This move is a warm-up for Genesis to officially enter the Chinese market in 2021.

As a luxury brand under Hyundai Motor Group, Genesis has always been famous for its rich configuration and unique sense of luxury. At the CIIE this time, the models on display are GV80, G80 and the flagship luxury sedan G90 special limited edition "Stardust", covering the medium and large luxury SUV, medium and large luxury sedan and sedan market segments, and these three cars They are the core models of Genesis' global product lineup.

It is reported that Genesis will enter the Chinese market as an import. It will successively introduce its sedan and SUV series into the domestic market. At present, Genesis has registered a series of model trademarks in China. It can be seen that its layout in the domestic market has been perfected, from sedans to SUV models of all levels.

In addition to products, the development of sales and service is also one of Genesis' focuses. Genesis China CEO He Ruisi said that the Chinese market, as a key market for its global development, will investigate the needs of domestic consumers and create a good brand experience for domestic consumers.

Chexuan Jun’s point of view: The share of the domestic luxury car market segment has not been reduced due to the impact of the epidemic or production capacity, and has been showing an increasing trend. The timing for Genesis to enter the domestic market is just right.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.