Adidas Originals is launching a platform to create virtual world avatars for fans based on their personalities and preferences for the brand’s latest Ozworld shoe. Ozworld is a line of chunky sneakers that originally launched in the 1990s. Avatars are designed to be interoperable or freely traversable with user-owned assets across the 1,500 different games and applications supported by Ready Player Me, a platform for creating avatars.

This series adopts a black and white cool color design as a whole, and the heart rate data charts of the male and female players of Manchester United are reflected in it. In this series of training jackets, the right sleeve uses Adidas’ traditional three-stripe pattern, the left sleeve uses a heart rate data pattern, and the Adidas logo and Manchester United team emblem are both black.

This design is inspired by the "Unknown Pleasures" album cover designed by Peter Saville for the famous band Joy Division. The "Pulsebeat" series is a true representation of the heartbeat of the city of Manchester, and it also displays the energy contained in this city in a unique visual art way.

Manchester City is world-famous for its music and football, and adidas has now combined the two into one, launching an exclusive collection for Manchester United Football Club in collaboration with designer Peter Saville. The designer has many classic works of art, among which the cover designed for the Joy Division album "Unknown Pleasures" is his masterpiece.

Now, the designer has reinterpreted the classic design, creating a design based on the heart rate data of Manchester United's men's and women's football players during matches, creating a design that truly blends sport and culture to create a new "Pulsebeat" series.

Avatars are Adidas’ latest foray into Web3 behind its Originals brand, following a series of NFT projects and a partnership with Bored Ape Yacht Club. The company also owns a piece of virtual real estate in The Sandbox.

Avatars may also be the future of influencer marketing, as brands have begun collaborating with these fashionistas in virtual environments like Roblox and Zepeto, as well as leveraging existing IP to create their own, with the series including two Tracksuits, long-sleeved sweatshirts, short-sleeved cotton T-shirts, shorts and scarves, as well as limited-edition adidas Spezial sneakers.