"Now no one can find a job that can support you for life." When Zhu Min, the president of NetCom and a partner of NEA Fund, who is over 5 years old, talked with reporters about the topic of young people's entrepreneurship, he especially felt different times.

"Our college graduates at that time just had to settle down and wait for distribution; Now it's different. Students are thrown into the melting pot of the market economy as soon as they graduate. "

in the 197s, Zhu Min jumped the queue in the countryside and set up "commune" and "brigade" enterprises. At that time, private shops and enterprises were not encouraged, and political problems would arise if they were not well done. But now-

Wu Lijie, born in 198, started a planning company in his sophomore year of college in 22; I was a senior in 24 and founded a brand clothing enterprise registered in France.

Rong tianxiang, born in 1982, started a clothing store after graduating from technical secondary school, and joined many fashion shops in Nanjing to form a "25-year-old business alliance" to create a new business model for small shops.

Yu Yu, a 23-year-old boss of Ningbo, took over the family business last year, and the new official took office, which made the company prosperous.

ZhiJiang Chen, even more legendary, founded a "one-man company".

......

These are just the epitome of a group, but also the epitome of an era.

Young people in the 198s here became bosses, while the entrepreneurial competition was in full swing in the 198s when they were still on campus. On June 1th, the 5th "Dandelion" Student Entrepreneurship Plan Competition of Zhejiang University, after eight months of competition, selected three teams from 134 teams to prepare for the national competition. The reporter noticed that the projects they participated in were very close to commercial products, such as "panoramic surveillance cameras", not just high-end technologies existing in ivory towers.

"In the United States, the business plan competition has greatly promoted the development of high-tech industries. Netscape, Excite, Yahoo and other companies were born in the entrepreneurial atmosphere of American universities. Who knows that we will not produce the next generation of business leaders here? " A college student who participated in the competition said seriously.

"state encouragement+employment crisis+social standard", a sociologist summed up the motivation of young people starting businesses in the "198s" or even younger.

"Now various regions are offering preferential policies to encourage young people to start businesses, and because of the existence of the Internet, many companies seem to rise overnight, and their founders have thus become social weathervanes and idols of young people. Young people's self-employment is good for alleviating the pressure of social employment, so it is also supported by the government. "

observing these young entrepreneurial groups, compared with their parents, they not only have a hard-working spirit, but also have a higher level of knowledge and a broader vision. Therefore, it can also produce more new ideas, new models and new miracles.

of course, this is the optimistic side of this generation of entrepreneurial groups. They also face a more competitive environment than their parents. Because their world is bigger and their hearts are bigger, but their chances of success are always the same. There is a saying, "It is good for 1 people to start a business and one of them will succeed in the end."

From "Sister Furong" becoming popular on the Internet overnight, we found that many things are faster now than before. But maybe, starting a business is not.

We recorded the entrepreneurial stories of four young people, and invited entrepreneurs, sociologists, economists, and fund investors who entrepreneurs are looking forward to day and night to discuss the phenomenon of entrepreneurial groups in the 198s. Perhaps, no viewpoint in this world is absolutely correct, but we hope that readers can find their own suggestions and take a path that suits them.

Young people are not afraid to refuse: they made their first business in 28 times

Enterprise: France Haowen Clothing Co., Ltd.

General Manager: Wu Lijie

Age: 26

Wearing a pair of small black-rimmed glasses, flat head, white skin, slightly fat, and speaking slowly. This is so different from what the reporter imagined! I think that this sophomore who started a planning company and a senior who set up his own brand clothing company should always speak faster than ordinary people.

Senior two's "male model"

Wu Lijie, who graduated from university in 24, was born in Taishun mountain area of Wenzhou. There are many mountains between home and the city, and the dangerous road on the edge of the cliff is too dangerous for foreign drivers to drive. To go to that small mountain village, they can only get off the bus far away and wait for the local driver to pick them up.

When I was a child, I seldom had the opportunity to go to the city to see the world, and my family was poor, but Wu Lijie fell in love with painting. The paintings on grandpa's wall next door make him crazy, and he scribbles at home whenever he has time. In the second year of high school, a classmate who studied painting saw that Wu Lijie was always staring at himself with envy, and suggested that he learn painting and start as a "male model".

This classmate opened another world to Wu Lijie. Because he painted every day, he left his grades behind. He didn't get into the Central Academy of Fine Arts because of the difference of two points in foreign languages, and finally entered Zhejiang Sci-Tech University to study design. But in an economically active place like Zhejiang, Wu Lijie combined art with business and found the most suitable way for him.

The college student boss who sleeps on the sofa

Wu Lijie found two clothing companies to do part-time jobs after only a few months in college.

"I earned all the expenses for going to college. Doing part-time jobs for two companies not only gives them fashion design, but also learns knowledge such as fabrics and purchases. When you are less, you can get 4 yuan for one month, and when you are more, you can get more than 3,4 yuan. "

However, this time also made Wu Lijie deeply feel the taste of "making a wedding dress for others". If a style sells well, the manufacturer can earn hundreds of thousands of yuan, but he can only get a few thousand pieces. "At this rate, I may not be able to afford a house in Hangzhou for the rest of my life."

Before his sophomore year, Wu Lijie also participated in many domestic and international design competitions, and won the second CCTV Brain Platinum Cup and China Cup International Fashion Design Competition. His award-winning works can often be seen in the school window.

In the summer vacation of sophomore year, Wu Lijie started his own business and registered a clothing brand planning company.

"The school is in Xiasha, Hangzhou, and the company is in Zhongshan Garden. Every morning, I get up from the sofa at six or seven o'clock, walk to the vicinity of Hangzhou Building and take the No.328 bus to school. After class, I immediately rush back to the company, work until the early hours of the morning, and then climb on the sofa to sleep."

The newly established company had little business. Wu Lijie recalled that it took him 28 times to complete the first life-saving business.

In order to reduce expenses, Wu Lijie always crowded the bus every time he went out to talk about business. "But you can't show that you went by bus, otherwise people will look down on you. Every time you get to someone else's company, try to wipe off the smelly sweat as much as possible. "

Develop your career from the outside to the inside

After successfully helping some customers with brand planning and promotion, more companies took aim at him. Business is not a problem gradually, and he can also help some big-name companies to plan selectively. "I learned a lot at that time, including the operation, purchase, sales and management of large companies. Planning can actually steal the essence of big companies. "

Through friends, in 24, Wu Lijie's clothing company was successfully registered in France with a registered capital of 1.5 million francs.

In 25, in order to open the market quickly, Wu Lijie planned a huge investment promotion meeting for himself. He rented the top floor of Qianjiang Hotel and showed more than 2 kinds of clothes designed by more than 1 agents from all over the country in two days.

"Before, I sent more than 4 invitations to various places by myself. Whenever I saw a store that decorated luxuriously and represented branded clothes, I would go in and talk to them. The models of China Merchants Association were invited directly from France and Hong Kong. I want to give people the impression that what you see is a big brand. If you don't act as an agent, you will lose money. "

Now, his company has agents in 18 provinces all over the country, and also has a production base of more than 1, square meters in Pengbu, Hangzhou.

Wu Lijie, who graduated only two years ago, cooperated with friends to set up a new company to produce leather bags, this time with a registered trademark in Britain. This is also part of his strategy-now everyone likes foreign brands!

Young people are not afraid of failure: one-man company is easy to handle affairs

Enterprise: Hangzhou Xiangruan Technology Co., Ltd.

General Manager: ZhiJiang Chen

Age: 26

I first met ZhiJiang Chen in his office in Hangzhou Xixi Software Park. The office of 6 square meters is more spacious than expected, and several people are busy. Xiao Chen, who just graduated from college in 24, shows his maturity and ability as a boss, and is enthusiastic and steady in the face of reporters.

During college, Xiao Chen, as a student cadre, was very active, organizing societies and participating in poverty alleviation and teaching ... After graduating from college, he joined a real estate company, which was a professional counterpart for Xiao Chen Lai, but his entrepreneurial consciousness in his bones was always stirring. After working for half a year, Xiao Chen finally jumped out and began to prepare his own company. Software development, website construction, everything is handy.

at the end of last year, just as the company was preparing to register, Xiao Chen learned such a message through acquaintances: you can register a one-person company!

"originally, I wanted to register with teachers in the university. If I can register a one-person company, I will save a lot of energy." Xiao Chen finally registered the company with his own 5 thousand yuan. "In the initial stage of starting a business, it is easier for a person to do things." Xiao Chen said: "After all, in the early days of the venture, the company's business direction has not been fully determined. With many shareholders, it is easy to have differences and quarrels, which leads to the abandonment of all previous efforts. This is also the main reason why many companies fail to start businesses. " It seems that Xiao Chen has his own views on the advantages of one-man company.

"Of course, many hands make light work, and my one-person company will have to develop into a multi-person company." Xiao Chen looks forward to the future: "The company can't grow and develop by myself. It is my ultimate goal to implement the shareholding system and realize listing. " In fact, according to Xiao Chen, some people have begun to discuss with him the agreement to buy shares.

At present, the main direction of the company's operation is a consumables distribution network, which distributes office supplies for some companies in Hang Cheng. Talking about the business situation, Xiao Chen said with a smile that it was confidential. "It's not the time to make money yet, but we can still make ends meet." The establishment of such a website is inevitable and accidental for Xiao Chen, who studies software. When e-commerce is advancing by leaps and bounds, as a platform, Xiao Chen's distribution network not only delivers goods to the door, but also represents some brands. However, this website is just a temporary dinner guy for Xiao Chen. "As long as there are venture funds to join, I will set up a special consumables distribution company and then engage in software development."

Young people are United: building a grassroots entrepreneurial alliance

Enterprise: 19 Series Store

Owner: Rong Tianxiang

Age: 24

Like many young people, Rong Tianxiang has neither a family background nor a brilliant resume of a famous university, and he also faces the difficulties of insufficient funds and contacts. However, at the end of the interview, he told the reporter: If you have money, you can have a law, and if you don't have money, you can overcome the difficulties slowly.

in the process of starting a business, Rong tianxiang initiated and organized the "25-year-old business alliance" in conjunction with many shops in the fashion industry. Alliance members give their customers to everyone. In his words, "There are 1 customers in clothing stores and 1 customers in hair salons, which adds up to 2 customers." By supporting each other in this way, their business is getting better and better.

19 Discount Store

After graduating from technical secondary school, Rong Tianxiang worked as a technician who printed calligraphy and painting, a gift carver, and later worked as a waiter in McDonald's restaurant, where he has been a trainee manager. After accumulating some experience, he decided to quit his job and open a shop. When naming the store, he remembered that there was a "19 Building" in Japan that represented girls, and his customer base was just girls aged 17-24, so he named it "19 Discount Store".

On June 18th, 23, the "19 Discount Store" opened in the famous underground shopping center in Nanjing. Soon, he opened an online shop again. Like to make friends, he met a group of young people with the same entrepreneurial enthusiasm on the Internet. They are the bosses of fashion industries such as silver jewelry, hand-painted clothing, clay painting and photography.

"Small shopkeepers like us are most likely to go bankrupt at the beginning of their business because they have few customers and little experience." After consideration, Rong Tianxiang posted an article on the Internet suggesting that small shopkeepers "introduce each other's customers", which attracted the attention of his first partner, Liu Fang.

25-year-old business alliance

Liu Fang opened a visual photography studio. When he saw Rong Tianxiang's post, his eyes lit up, and the two men quickly reached an agreement: if Liu Fang's customers want to take pictures, they can choose clothes at Rong Tianxiang's "19 discount shop" first; After shopping all over 5 yuan in Rong Tianxiang's clothing store, you can go to Liu Fang's photography studio to take a group of personal close-ups for free. The profits of the two stores shall be uniformly distributed in a proportion acceptable to both parties.

The correctness of this model was confirmed by a girl the next day. She picks out clothes in Rong Tianxiang's shop and takes photos in Liu Fang's shop. Later, because the photos look good, I also brought a group of sisters to buy clothes and take photos.

These attempts have opened up Rong Tianxiang's ideas. He joined hands with some small bosses in the fashion industry and established a "25-year-old business alliance". Gradually, Liu Kai, a silversmith, Eric Suen Yiu Wai, a fashion hand-painted fish and an electronic communication company, as well as a western restaurant in the popular square, a paper workshop and a digital technology shop making digital cups, all joined the alliance.

The members of the 25-year-old Business Alliance in the 19 Series Store

not only help other members to promote each other, but also exchange experiences and jointly hold some party activities.

Now, the "25-year-old Venture Alliance" is quite famous in Nanjing, and the turnover of each member store has been improved because of mutual support and anti-risk. As the founder, Rong Tianxiang not only successfully runs his own "19 discount shop", but also cooperates with friends to open a "Salon 19" hairdressing shop.

"The brand' 19' has gained a certain popularity in Nanjing, and I want to open more series stores. Other chain stores operate the same thing, but our series of stores provide different fashion services, including western restaurants, hair salons, clothing stores, photography shops, and so on. " He said.

Young people are very steady: the rich second generation has a heavy burden on their shoulders

Enterprise: Ningbo Huaxin Medical Equipment Co., Ltd.

General Manager: Yu Yu

Age: 23

The round face is somewhat childish and looks like a child, but it makes people sit up and take notice. In the face of this boss, who is younger than the reporter and only 23 years old this year, the reporter always feels that the title of "Mr. Yu" is very awkward. After talking with the "manager Yu" in front of me for a long time, I finally realized the truth that "heroes have been teenagers since ancient times".

In October last year, he took over the family business and became the general manager of Huaxin Company. Yu Yu's tone was more helpless: "I can't help it!" According to Yu Yu, he studied enterprise management, and his father, as the founder of the enterprise, has been interested in training him to take over. "When I was studying, I basically worked as an intern in the company every summer vacation, and every internship was quite rewarding." Yu Yu is very modest. "After all, the knowledge and practice in books are