1. A well-known trademark is a trademark type recognized by the State Intellectual Property Trademark Office or the people's court as required. The protection of well-known trademarks is not limited to the services of the same or similar goods.

2. When applying for registration or using different or similar goods or services, well-known trademarks shall not be registered and prohibited from being used. Therefore, well-known trademarks are endowed with extensive exclusive rights.