the marketing strategy is that the enterprise takes the customer's needs as the starting point, obtains the information of customer's demand and purchasing power according to the experience, and the expectation of the business community, and organizes various business activities in a planned way.
product strategy, price strategy, channel strategy and promotion strategy are the process of providing customers with satisfactory goods and services and achieving enterprise goals. The formulation of marketing strategic plan is an interactive process; It is a process of creation and repetition.
Marketing strategy is a process in which an enterprise takes the customer's needs as the starting point, obtains the information of customer's demand and purchasing power and the expectation of business circles according to experience, organizes various business activities in a planned way, and provides customers with satisfactory goods and services through coordinated product strategy, price strategy, channel strategy and promotion strategy.