The e-commerce market is now the fastest growing and most potential field. The rapid development and application of e-commerce promotes the development of social productivity and is one of the fields with the greatest potential for global economic growth. Below is the e-commerce graduation thesis that I compiled for everyone for your reference. E-commerce Graduation Thesis Part 1

"Analysis of Rural E-Commerce Construction"

Rural e-commerce has unlimited space for expansion and huge potential. It has become an important link in rural economic development. Party committees and governments at all levels Relevant policies and measures have been introduced one after another to promote the construction of rural e-commerce. Against the background of policy guidance, financial support and broad prospects, major e-commerce giants have also accelerated their deployment in the rural market, and the battle for rural e-commerce construction has quietly begun. How to bring into play the role of rural e-commerce to better serve "agriculture, rural areas and farmers" deserves in-depth study and active exploration.

1. Four problems must be solved at present

1. Solve the problem of "shortage of talents".

To vigorously implement the rural e-commerce project, the most critical thing is to create a group of rural e-commerce technology leaders and strive to solve the problem of weak technology leaders in rural e-commerce. The government should increase the construction and training of practical talents in rural e-commerce, carry out professional training on e-commerce knowledge through local agricultural economics, commerce and other government departments, establish a team of practical talents, and provide intellectual support.

2. Solve the problem of insufficient channels.

The construction of rural e-commerce should be carried out based on the principles of adapting measures to local conditions, building according to the best, and implementing policies according to villages. Focus on tapping the advantages of local rural areas, explore rural resource development to promote development, provide farm entertainment, rural tourism, agricultural and sideline products services to promote development and other models, and broaden business channels.

3. Solve the problem of unclear guidance.

Party committees and governments at all levels need to have clear top-level design, policy guidance and support policies for e-commerce construction to mobilize the enthusiasm of farmers to participate. It is necessary to increase local financial support and arrange funds as risk compensation funds to support rural areas. Farm families or projects with stable income and small scale in e-commerce should strengthen the incubation role.

4. Solve the problem of lax supervision.

Rural e-commerce behavior must be restricted in accordance with the requirements of promoting business with integrity. In addition to promulgating regulations on rural e-commerce operations and management, local governments also need to make full use of big data and cloud computing Internet technologies to establish a unified service platform and specially set up a "complaint and reporting" module to record detailed records of rural e-commerce operations or breach of trust through Establish an online early warning system to conduct real-time online supervision of e-commerce operations, and adopt measures such as credit risk hierarchical management, operating capacity management, and incentive and restraint mechanisms to overcome the problem of inadequate supervision.

2. Basic ideas and requirements

1. Carry out rural e-commerce, grid construction and management.

Establish a three-level management grid for rural e-commerce development: district (county), township (town), village (community). The district (county) is the "first-level grid", which is under the supervision of the agricultural economics, commerce and other departments of the district (county), and promotes the construction and development of local rural e-commerce at the strategic level; the township (town) is the "second-level grid", According to the characteristics, development model, development scale and other factors of the rural economic industry in the area under its jurisdiction, rural e-commerce locations are promoted at the implementation level; the village (community) is a "three-level grid", and the specific e-commerce in the village is organized and implemented at the operational level. Business work. Create a good working situation in which everyone performs his or her duties and takes responsibility, and enhances the overall synergy to promote rapid development.

2. Promote the industrialization of rural e-commerce.

For relatively concentrated areas with well-developed rural e-commerce business projects and strong driving capabilities, the government can plan and build rural e-commerce economic development industrial parks to strengthen the role of promoting the industry.

3. Carry out project-based operation of rural e-commerce.

Through the development strategy of building a nest to attract the Phoenix, adopting the development concept of "bringing in, cooperation and mutual win", using the e-commerce giant's business projects to drive and lead the development of rural e-commerce; carry out district (county), township Through the three-level linkage between towns and villages, leading cadres at all levels go deep into the front lines and villages to conduct special research on "business project construction" to determine suitable local rural e-commerce business development projects, while learning from the development experience of rural e-commerce in advanced areas. , adopting effective means such as villagers' equity participation and village-enterprise joint construction to achieve the driving effect of rural e-commerce development.

3. Path requirements

1. Planning and promotion of rural e-commerce.

Party committees and governments at all levels must attach great importance to basic planning for the construction and development of rural e-commerce and strengthen rural infrastructure construction. It is necessary to formulate and issue implementation opinions on the development and expansion of rural e-commerce, and take it as the main task of implementing the construction of a well-off society in rural areas, and clearly put forward the development goals of rural e-commerce in the jurisdiction. A series of support policies have been introduced from various aspects such as business project support, talent support, and financial support for rural e-commerce. In the early stage of adhering to adapting measures to village conditions and orderly development, we boldly innovate the development path of rural e-commerce and create a number of rural e-commerce demonstration villages and star villages, forming a good trend of strong villages leading weak villages and joint development and growth.

2. Responsible promotion of rural e-commerce.

Grassroots party committees and governments at all levels should regard the development and expansion of rural e-commerce as the "top priority" project, and carry out grassroots party building projects as party organizations at all levels, and include them as an important part of the party building review and assessment. County and village levels must Sign a letter of responsibility for e-commerce development at all levels, break down the goals and tasks, and put clear responsibilities and pressure on the secretaries of each rural party organization to improve service capabilities and sense of responsibility. At the same time, the economic benefits of rural cadres should be linked to the development of rural e-commerce, and an incentive mechanism consistent with performance and rewards should be established.

3. Typical promotion of rural e-commerce.

It is necessary to focus on selecting villages with different foundations, different models, and different types, summarize and refine development experience, and promote the formation of a number of e-commerce demonstration villages and star projects, so as to promote the demonstration from point to point. By organizing grassroots party building observation and training activities and other activities to expand the demonstration effect, the main leaders of party committees and governments at all levels should personally lead the team and organize rural party organization secretaries to observe and learn from advanced practices on the spot.

IV. Model Requirements

1. Deeply explore the unique advantages and establish a characteristic resource development e-commerce model.

Encourage farmers or absorb other funds to participate in equity cooperation, rationally develop special resources or special products in towns and villages, or use existing industrial resource advantages to rely on enterprise development to carry out resource cooperation, village enterprises* **Build?, and use rural e-commerce platforms for external marketing to transform rural resource advantages into rural economic development advantages. For example, we can establish an organic tea industry base, an organic aquatic product breeding base, a green ecological plant base, and an environmentally friendly processing industry base. Through the one-stop e-commerce production, supply and marketing sales model system of "leader + farmer + base", we can create high-quality rural characteristic resources. Brand, radiation drives rural economic development and farmers' income increase.

2. Capital aggregation and operation, establishing a relatively capital-integrated e-commerce model.

Encourage village-level organizations or farmers to use the advantages of rural agricultural production and processing in the form of shareholding cooperation, transfer of use rights, etc., gather external capital, establish localized e-commerce enterprises, and turn resources into commodities. Turn existing quantities into increments, make the best use of materials, and turn waste into treasures, which not only revitalizes rural resources, but also promotes employment for farmers and ensures the accumulation and growth of the collective economy.

3. Make money by contracting land and establish an e-commerce model for the transfer of land management rights.

Carry out intensive management of farmers’ contracted land to maximize land use value. By concentrating the scattered contracted land of farmers through circulation, unified external rent-seeking can attract powerful large-scale e-commerce companies to invest and develop, and serve as their base for the cultivation of high-quality agricultural and sideline products. With this kind of development, farmers can obtain circulation and labor services. The dual benefits also strengthen the village collective economy.

4. Establish related industries and establish an e-commerce model driven by the real economy.

Encourage and support farmers or village-level organizations to establish local characteristic industry projects. Village collectives can directly establish or take the lead in establishing, etc., establish production and operation enterprises or cooperative economic organizations such as farmers' professional cooperatives, and develop the industrialization of agricultural products. project to develop e-commerce driven by the real economy.

5. Rely on policies and measures to establish a development-oriented e-commerce model.

The district and county-level party committees and governments should issue relevant policies for the development of rural e-commerce, clarify specific policies and measures, strengthen the implementation of government department responsibilities, and vigorously implement the rural e-commerce "Leading Goose" project and "Paired Assistance Project". , "Entrepreneurship Profit Project", "Targeted Poverty Alleviation Project", etc. Conditional districts and counties can set up rural e-commerce "Leading Goose Project Fund" to further promote the construction of rural e-commerce in rural areas and rural e-commerce that has achieved obvious results in entrepreneurship and wealth creation. Enterprises are rewarded. Village and town organizations and farmers should, while promoting the development of agricultural economy, widely open sales channels for agricultural and sideline products, and use two different sales models, online and offline.

5. Strategic requirements

1. Pilot projects first, demonstrate breakthroughs, make a good start and lead a good path.

In order to prevent the construction of rural e-commerce from being all-out and with little effect, party committees and governments at all levels must adhere to the principles of "policy first, main line of pilots, creation of demonstrations, and step-by-step promotion", and establish pilot projects In terms of selection, we must consider the factors of balanced development of the rural economy. We should not only choose "potential villages" with a development foundation, but also choose "shell villages" with resources to develop. E-commerce construction should be "adding fat on top of fertilizer" and "icing on the cake". superposition effect. Through pilot advancement and demonstration breakthroughs, we will actively explore new models for the construction and operation of rural e-commerce.

2. Complement each other’s advantages and win through cooperation, taking good steps and taking a steady path.

It is necessary to fully investigate, carefully analyze and grasp the resource advantages, and on the premise that the resource advantages are complementary, the cooperation channels are independent, the investment funds are not shared, and the regulatory entities remain unchanged. , actively establish e-commerce economic entities in accordance with the law. In the early stage of construction, you can choose projects with advantageous resources, promising development and good economic benefits, and wealthy leaders with good breeding and planting technology and good financial foundation to become shareholders, and develop rural e-commerce rural tourism and characteristic breeding and planting industries according to local conditions; according to? Based on the principles of equal equity, maximum sharing of benefits, maximum risk sharing, and maximum accumulation, we promote the establishment of e-commerce enterprises through various methods such as "borrowing chickens to lay eggs" and "building nests to raise phoenixes" to achieve diversification. The most win-win cooperation is to promote the development of rural e-commerce.

3. Scientific management, long-term incentives, strong supervision, and long-term emphasis.

The construction of rural e-commerce should be regarded as an important measure for rural economic development and included in the annual performance evaluation of government departments or township cadres. While focusing on the daily supervision of e-commerce enterprises, we should strengthen the supervision of leading cadres on Services for rural e-commerce enterprises; conscientiously implement the inspection and assessment mechanism, strictly honor rewards and punishments, establish a long-term incentive mechanism for rural e-commerce construction and development, and strengthen regular and irregular guidance on the production, operation, and financial management of rural e-commerce enterprises. and services, promptly intervene to help solve production and operation difficulties and financial security risks, effectively prevent and control related risks, and ensure the steady development of rural e-commerce. E-commerce Graduation Thesis Part 2

"Thoughts on the Development of Lijiang Tourism Enterprises under Tourism E-Commerce"

Abstract: Our country's economy has entered a new normal, and Lijiang City's economic development is also facing new challenges. Normal issues. The speed of economic development has slowed down, and the driving force for economic development has given way more to private investment instead of relying on government policy stimulation. The economic development structure has been optimized and the currency-driven economic development model has bid farewell. This is what Lijiang City's economic development is facing in the new normal. challenges. Tourism e-commerce is an inevitable trend for the development of tourism enterprises in the future. Lijiang tourism enterprises must face the issue of e-commerce. In view of the many problems faced in the development of tourism e-commerce in my country, Lijiang tourism e-commerce can be developed through the following strategies.

Keywords: tourism e-commerce; economic new normal; tourism professional website; e-commerce personalized service

Our country’s economy has entered a new normal, and Lijiang City’s economic development is also facing Problems with the new normal.

The speed of economic development has slowed down, and the driving force for economic development has given way more to private investment instead of relying on government policy stimulation. The economic development structure has been optimized and the currency-driven economic development model has bid farewell. This is what Lijiang City's economic development is facing in the new normal. challenges.

1 Lijiang’s new economic normal situation

Lijiang’s economic development level started from a low level. In 1995, Lijiang’s GDP was only 1.839 billion yuan, far behind other domestic cities. , ranking relatively low in Yunnan Province. Starting from 2001, Lijiang's economy began to develop rapidly, especially the 11 years from 2003 to 2013, which were the golden years of Lijiang's economic development. The annual development rate exceeded double digits, making Lijiang's economy rise rapidly. The global financial crisis in 2008 did not directly affect Lijiang's economic development. From 2008 to 2013, Lijiang's economic development was still very dynamic. In 2014, Lijiang's economic development encountered special difficulties. The annual economic development rate dropped to 4.6%. Lijiang's economic development encountered a new normal. The original development momentum of the golden 11 years was suppressed, and Lijiang's economic development encountered difficulties in the new normal period.

2 Under the new economic normal, Lijiang tourism has become the biggest driving force for the development of Lijiang’s economy

In recent years, the service industry has grown rapidly. In 2013, the number of employees in my country’s service industry accounted for The proportion of people employed in society increased by 2.4%, which is unprecedented in history. The primary industry fell by 2.2%, and the secondary industry fell by 0.2%. If this trend continues, the proportion of employees in the tertiary industry will reach 50% in another 5 to 10 years. Tourism should become a new growth point for the service industry, with huge room for growth. Promoting employment through the growth of tourism will play an important role in our economic growth. Tourism is an important starting point for economic development under the new normal economy and has huge potential for developing tourism. Our landscapes and culture can be important resources for attracting tourists. According to the experience of developed countries, tourism consumption expenditure should account for about 1/4 of the entire consumption expenditure. According to this standard, China's tourism industry has huge development potential. Especially in Lijiang, as the pillar industry of Lijiang, Lijiang's tourism industry has developed rapidly since 2001, with an average development rate of more than 20%. Since 2011, it has maintained a growth of more than 30%, ensuring Lijiang's economic development. pillar. Even in 2014, when Lijiang's economy was in trouble, the tourism industry maintained rapid development. In 2014, the tourism industry received 26.6381 million domestic and foreign tourists, an increase of 28.09% over the previous year, and achieved total tourism revenue of 37.879 billion yuan, an increase of 35.94% over the previous year. Among them: 25.5612 million domestic tourists were received, an increase of 29.10%; domestic tourism revenue was 35.384 billion yuan, an increase of 37.94%. It received 1.077 million overseas tourists, an increase of 8.05%; it achieved tourism foreign exchange income of US$406 million, an increase of 13.45%. From the above data, we can see that in order to develop Lijiang's economy in the new economic normal, we must first maintain the development momentum of Lijiang's tourism industry and give priority to promoting the development of Lijiang's tourism industry. It is necessary to plan a new overall layout of Lijiang tourism, optimize the construction of tourism infrastructure, promote the creation of comprehensive scenic spots, and drive the transformation of the tourism industry from a ticket economy to a comprehensive industry.

3 Strategies for developing future Lijiang tourism enterprises through tourism e-commerce

Tourism e-commerce is an inevitable trend in the development of future tourism enterprises. Lijiang tourism enterprises must face the era of e-commerce. In view of the many problems faced in the development of tourism e-commerce in my country, Lijiang tourism e-commerce can be developed through the following strategies.

3.1 Optimize the macro-environment of tourism e-commerce with the support of the government

The government and tourism enterprises must mobilize all forces to form a macro-environment suitable for the development of tourism e-commerce and provide a good foundation for the development of tourism e-commerce. Provide hardware and software support for development, especially strengthening the standardization and guidance of corporate websites and business website tourism businesses. Build the basic structure of the tourism e-commerce project, improve the overall level of informatization in the tourism industry, and realize online settlement and electronic transactions as soon as possible.

3.2 Accelerate the cultivation of compound talents suitable for Lijiang tourism e-commerce

Since tourism e-commerce is the integration of tourism and e-commerce, compound talents with e-commerce and tourism knowledge can Only in this way can the technical means, application functions and models of e-commerce be closely linked. Tourism departments and tourism colleges should adapt to the requirements of the times and focus on cultivating three levels of tourism e-commerce talents. They are business talents who are good at proposing e-commerce application methods that meet business needs; they are proficient in e-commerce technology and have sufficient knowledge of the tourism industry. Technical talents who can implement and satisfy the most effective e-commerce technical means; strategic talents who understand the overall situation, have forward-looking thinking, are familiar with the theory and application of e-commerce in the tourism industry, and can strategically analyze and grasp its development characteristics and trends. Talent.

3.3 Establish and maintain an authoritative and timely Lijiang tourism professional website

Tourism enterprises must be highly integrated with the Internet and use network means and information technology to establish professional websites. First of all, large tourism enterprises with financial and technical strength can be reorganized through capital operations to create enterprise groups with integrated operations of tourism enterprises and tourism websites. Secondly, those small tourism enterprises that do not have the strength to build specialized websites can use the high visibility and resource advantages of brand websites to carry out online operations. Since the investment and maintenance costs of tourism e-commerce are very large, it is difficult to build and maintain it solely relying on the strength of enterprises. Government websites will still be the main carrier of China's tourism e-commerce for a long time, and the construction of government websites must be further strengthened.

3.4 Develop personalized services for Lijiang tourism e-commerce

Service-oriented tourism e-commerce faces tourism consumption whose demand tends to be diversified, segmented and personalized. group. Whether services can be developed to meet various needs is crucial to the survival and development of tourism e-commerce. Positioning the service target at independent tourist groups with flamboyant personalities requires that tourism e-commerce must be integrated with tourism resources and carry out personalized services. Search and obtain personalized customer information and valuable market information through customer relationship management, and design unique travel products and services accordingly. Or allow tourists to design their own travel routes and itineraries, and tourism companies provide tailor-made order services according to customer needs. This model of combining online navigation and Internet services highlights the personalization, informationization and modernization of tourism products. breath.

References

[1] Zhong Yuegna, Wu Bihu, Shao Jun. Maturity assessment of China's 5A tourist area portals [J]. Journal of Tourism. 2011(12 )

[2] Liang Fangfang, Jiang Jinbo. Research on the e-commerce maturity measurement index system of tourism enterprises [J]. Jiangsu Business Review. 2011(09)

[3] Li Yun .A brief discussion on cloud tourism[J].Shopping mall modernization.2012(04)

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